L6: Identification of Business (J2BD)

Question 1

Explain a job

Answer 1

The fundamental problem a customer needs to resolve in a given situation

Also, a way to segment customers instead of using age, attributes etc.

Question 2

How to identify a job?

Answer 2

• Interviews, surveys, observations

Question 3

3 job dimensions

Answer 3

1. Functionality
2. Emotional
3. Social

Question 4

Functionality (provide example)

Answer 4

The job should be performance enhancing, functionality broadening or provide price utility.

E.g A newspaper: You get knowledge and get to seem wiser

Question 5

Emotional (provide example)

Answer 5

The job should give pleasure to the user (aesthetics and enjoyment)

E.g gamification
Newspaper: Keeping the user entertained

Question 6

Social (provide example)

Answer 6

The job should give self-expression and talk to social relations

E.g. Newspaper: Talk to friends about news (storrytelling)

Question 7

Explain the canvas and the relations between the infrastructure, VP, and interface (think of the value map and customer profile)

Answer 7

Explain model

Question 8

What is job mapping?

Answer 8

Every job constitutes a process identifying what the customer is trying to get done

Question 9

8 steps in creating a job map

Answer 9

1. Define (resources, approach)
2. Locate (inputs to get the job done)
3. Prepare (set up and organise materials)
4. Confirm (customer feedback)
5. Execute
6. Monitor (measure results)
7. Modify (updates, adjustments)
8. Conclude