L13: Crowdsourcing

Question 1

What is crowdsourcing

Answer 1

The crowdsourcing concept describes the act of outsourcing a task or submitting a problem to a vast group of people (a crowd) in form of an open call.

Question 2

3 steps when transforming into a crowdsourcing BM

Answer 2

1. Adapt to an open BM
2. Leverage technology to exploit digital networks and communities
3. Transfer value creating activities to a crowd

Question 3

Company benefits of crowdsourcing

Answer 3

Reduced fixed costs, complementary skills and assets, broader talent pool, competitive advantage

Question 4

Explain how crowdsourcing works on the 3 open innovation platforms

Answer 4

Intergrator: Takes contributors from the crowd and sell it to customers
Product: The crowd builds on top of existing technology and sell directly to customers
Two-sided: The company forwards a platform that facilitates interaction (wikepedia)

Question 5

What is crowdfunding?

Answer 5

When a business ask a crowd for money to innovate on their project
E.g. Kickstarter

Question 6

Crowdsourcing success challenges

Answer 6

Manage that customers become co-creators
Company role: Goes from selling products to enabling interaction
Value chain: from linear to networked
Value capture: From centralized around the business to the crowd

Question 7

Crowd rewards and costs

Answer 7

Rewards:
-Intrinsic motivation (feeling seen, acknowledged, competent, fun, learning).
-Extrinsic: Money

Costs: Time, effort, ressources

Question 8

Draw a parallel between canvas and crowdsourcing

Answer 8

Key activities: Enable interaction
Key resources: The community
Key partners: The crowd
VP: Core value unit
Customer relations: Attract and engae crowd
Channels: Optimize interaction
Customer segments: Know the platform actors

Question 9

Integrating crowdsourcing into the company innovation system (Jespersen, 2018) (Blank)

Question 10

Explain the model

Answer 10

See model

Question 11

What is the knowledge search space?

Answer 11

Local environment: Evolutionary
Distant environment: Revolutionary
- Here the innovation agenda is broader and more complex

Question 12

What are the 3 crowdsourcing design decisions?

Answer 12

1. Purpose: The focus of the task given to the crowd
2. Specificity: Task description and structure
3. Composition: The sequence of crowdsourcing integration into the stages of innovation

Question 13

Relate the 3 design decisions with the local and distant environment

Answer 13

Local: purpose Early + late processes, low specifity, simple/complex composition

Distant: All processes but not for a broad crowd, low specificity because of open-ended by nature, complex composition

Question 14

Gamification as a mediating role to crowdsourcing participation (Blank)

Question 15

What is gamification?

Answer 15

The use of game artifacts integrated on a platform

Question 16

What are the intrinsic motivators for the crowd to participate?

Answer 16

Points, levels, feedback, progression, storytelling

Question 17

What are the 4 categories of intrinsic motivation?

Answer 17

Phycological need: Self-expression
Cognitive need: Achievements
Social need: Interaction with users
Emotional need: Enjoyment

Question 18

What are the 2 gamification artifacts?

Answer 18

Point rewarding
Feedback giving

Question 19

What is MAP?

Answer 19

Motivational affordance perspective, used to analyse intrinsic motivation

Question 20

Explain the research model on gamification (artifacts, intrinsic motivation > participation)

Answer 20

See model