L9

Question 1

Technology acceptance

Answer 1

Employee context
Depends on perceived usefulness and perceived ease of use
Technology -> cognitive -> affective -> behavioral

Question 2

UTAUT: Unified Theory of Acceptance and Usage of Technology

Answer 2

Employee context
Moderators (age, gender, experience, voluntariness of use) affect factors that affect behavior
Factors:
-Performance expectancy (advantage, match)
-Effort expectancy (effort)
-Social influence (social norm, subjective norm, image)
-Facilitating conditions (Person available for assistance and Instructions)

Question 3

UTAUT 2: Unified theory of Acceptance and Usage of Technology in a consumer context

Answer 3

Consumer context

Also add hedonic motivation, price value, habit

Question 4

Technical readiness

Answer 4

People can think that it is good and bad - it is a combination
People’s propensity to embrace and use technology to achieve goals at home or at work
Benefits - optimism, innovativeness
Barriers - discomfort, insecurity

Question 5

5 types of individuals - technical readiness

Answer 5

Skeptics (See both the good and the bad)
Explorers (See that technology is good)
Avoiders (Do not want to adapt to new technology)
Pioneers (Can be amazing with technology but also catastrophic)
Hesitators (Resistant to change)

Question 6

Uncanny value Theory of Robotics

Answer 6

When technology is more like real human people like it more

At one point people think that it is too much like a human - they think it is creepy

Question 7

Heterogeneity in customer reactions to robotics

Answer 7

Human is preferred because of social, personal touch, more suitable for difficult problems, smile, robot take jobs
Robots preferred because always available, give expertise, less variable in mood, novel and fun thing
What people reported and what was measured was different
People experienced arousal (activity) even if they said they did not
People said it was unpleasant to redo things in customer journey but did not measure any difference