L3

Question 1

Four interactions in computer-mediated environments

Answer 1

Customer-firm interactions (search tools, customer readiness, online experience, trust)
Firm-cusotmer interactions (personalization, multichannel)
Consumer-consumer (social network, creation and consumption)
Firm-firm interaction (competitors, adapt to technologies)

Question 2

Data tsunami + v model

Answer 2

Too much data that makes it difficult to handle and store
Volume (too much)
Variety (text, image, video)
Velocity (real-life/streaming)
Veracity (reliability, validity of data)
Value (impact of data on business)
Valence (positive or negative info)

Question 3

Data tsunami - four levels of analysis

Answer 3

Descriptive
Diagnostic (explain)
Predictive
Prescriptive (What should x be in order to have desired Y?)

Question 4

Service delivery network

Answer 4

Two or more companies linked together to give costumer overall service
Smooth solution for customer

Question 5

Distruption theory

Answer 5

Company takes over and change behaviour
Distruption innovation
Comapny give cheaper product with other functions to reach least profitable group of customers
(or low ends footholds, where starting in other market)
Eventually develop product and take the mainstream customers in orginial market
Good enough product that is cheaper
Takes out the market with new functions/technology

Question 6

Barriers in maturity stage

Answer 6

1. Early stages of technologic maturity
   Lack of strategy, too many priorities, lack of management understanding
2. Developing stage
   Management understand but do not have tech skills
3. Maturing stage
   Have strategy but now have security concerns

Question 7

Company in maturity stage understand all the aspects you can use technology for

Answer 7

Improve customer experience and engagement
Increase efficiency
Improve business decision making
Improve innovation
Transform the business

Question 8

Four types of roles for technology

Answer 8

Analog - no technology
Human augmentation(Enhance human thinking, analysis and behaviour)
Human substitution (Replace human)