L7: User-Centred IA With Card Sorting

Question 1

Which of the following IS NOT a card sorting approach?

a. Open
b. Hybrid
c. Social

Answer 1

c. Social

Question 2

What is card sorting?

Answer 2

1. Participants are asked to group things (objects, photos, words)
2. In the process, they reveal information about themselves and about the problem domain
3. In design we are interested in problem domains: concepts, terminology, relationships

Question 3

What is the benefit of card sorting?

Answer 3

1. It allows cost-effective research into users; view of a problem domain- concepts, terminology, and relationships
2. Much more effective than usability testing for moderate to large numbers of items
3. Can be used as either a qualitative or a quantitative research method: qualitative or quantitative

Question 4

Small numbers, typically one-to-one sessions using paper cards is Quan_____

Answer 4

Qualitative

Question 5

Usually a minimum of 15 participants, one-to-many seesion, paper cards or online sorting is Quan_____

Answer 5

Quantitative

Question 6

Open sorts

Answer 6

Participants make their own groups and name them

Question 7

Closed sorts

Answer 7

Groups are provided (with names)

Question 8

Hybrid sorts

Answer 8

Some groups are provided, some are left to participants

Question 9

What is a superficial match?

a. One based on color
b. One based on sound
c. One based on the terminology

Answer 9

c. One based on the terminology

Question 10

Terminology should come from

Answer 10

users through field research, exploratory card sorts

Question 11

What makes a good group name?

Answer 11

​To create a good group name, you should avoid abstract or vague terms(tools, toolbox, services), avoid catch-all terms(general, miscellaneous, services), and ensure that group names work together without overlap.

Question 12

Which of the following terms DOES NOT APPLY to cluster analysis?

a. Hierarchical
b. Factorization
c. Agglomerative

Answer 12

b. Factorization

Question 13

For open sort card sorting, participants will use group names that are:

a. Identical
b. Similar but not identical
c. Different

Answer 13

b. Similar but not identical

Question 14

Common Information Architecture (IA) pitfalls are…

a. Over-user of polyhierarchy
b. Not considering new or infrequent users in design
c. Both of the above

Answer 14

c. Both of the above

Question 15

What type of pitfall is:

1. Design navigation to match your users’ goals
2. Make sure terms and concepts are natural for your users
3. Provide adequate navigational feedback

Answer 15

Conceptual Pitfall

Question 16

What type of pitfall is:

1. Beware of banner blindness
2. Don’t change navigation and content simultaneously
3. Be Consistent, User grids and templates in design
4. Ensure legibility through a good choice of colors and size

Answer 16

Visual pitfall

Question 17

What type of pitfall is:

1. Design for new or infrequent users (unless you know otherwise)
2. Don’t overdo “polyhierarchy”
3. Provide alternatives to primary navigation, but keep it simple

Answer 17

IA pitfalls

Question 18

Polyhierarchy

Answer 18

Putting things in more than one place