L12: Making the Case in UCD in Agile

Question 1

Interaction design is traditionally…

Answer 1

not relevant to software engineering and not a core role in agile teams.

Question 2

What does Agile focus on?

Answer 2

Small teams, close quarters, low process overheads, no ‘big design up front’, focus on team motivation and working code

Question 3

The empathy gap arises because of…?

a. A combination of high empathy and low systemizing skills
b. A combination of low empathy and high systemizing skills
c. Low empathy among IT workers

Answer 3

b. A combination of low empathy and high systemizing skills

Question 4

Impediments to UX Maturity

Answer 4

Low empathy, Technology focus, Cost concerns, Featuritis, Time Scales, Narrow Scope

Question 5

What is the Agile framework?

Answer 5

Fewer ‘up-front’ activities, Short cycles, Reactive(particularly in teams with low UX maturity)

Question 6

Good ux needs?

Answer 6

Early UI design, Focus(what the product or service is and is not), A clear conceptual model(explained through the UI), Consistency, Empathy

Question 7

What are some satisfaction metrics?

Answer 7

1. The measure of user attitude(satisfaction as opposed to effectiveness or efficiency)
2. Inline Satisfaction Measure(per page or at the end of a conversion sequence)
3. Follow-up satisfaction surveys

Question 8

Development metrics

Answer 8

1. Most teams use issue tracking software like Bugzilla or JIRA
2. Make sure that requirement and usability issues are represented(there is a long list of usability principles that Mozilla is using at bit.ly/quanitfying-usability
3. Consider retro-coding existing data to provide before & after comparisons
4. We would expect to see considerably fewer requirements issues with a persona-driven user story approach.

Question 9

Which of the following is NOT a persona myth?

a. Personas are made up
b. Personas are about demographics
c. Personas come from user research

Answer 9

c. Personas come from user research

Question 10

8 Persona Misconceptions

Answer 10

1. Personas are made up
2. Personas are about demographics
3. We can use the same personas across all of our solutions
4. Personas come from market research
5. Personas are unscientific
6. Personas are for the user experience people
7. We only need to research our personas once
8. Personas will guarantee good UX

Question 11

T or F: Personas are about demographics.

Answer 11

False. Personas are about important behaviors and needs you have identified in your user communities.

Question 12

What is a persona?

Answer 12

A persona is the face of a user community. Make sure that designing for this persona will not disadvantage other users.

Include: Name, Specific Age, Realistic Photo, Backstory, Interests, Motivations, and Goals in using your solution

Question 13

Personas represent the behaviors and needs of users as they relate…

Answer 13

to the problem(s) you’re solving

Question 14

Marketing personas based primarily on _________ will not be helpful.

Answer 14

demographics

Question 15

In fast-moving domains, personas should be updated before a…

Answer 15

major refresh or a new project

Question 16

What can be the most persuasive tool when your team has a low UX maturity?

Answer 16

metrics

Question 17

What is the most effective measure for web-based systems? Which tool can be used to define the measure?

Answer 17

Conversion ratios(usage metrics). Tools such as Google Analytics can be used to define specific conversion points(goal funnels).
Other useful metrics: New customers/conversions, Average basket value(sales per transaction), devoted users ratio.