L13: Integrating UX/UCD & Agile

Question 1

Agile is based on the working practices of the…

Answer 1

Lockheed Skunk Works

Question 2

What is the focus of Agile?

Answer 2

1. Small teams
2. Low process overheads
3. No ‘big design upfront’
4. Focus on team motivation and working code

Question 3

The focus of Agile is the ____. It does not try to define a relationship between the team and users.

Answer 3

Agile

Question 4

Which of the following is NOT an impediment to UX maturity?

a. Featuritis
b. Time Scales
c. People Focus

Answer 4

c. People Focus

Question 5

What are the benefits of UCD/UXD?

Answer 5

Less frustration/improved user experience, Beter data quality, Fewer support calls, Lower development costs/better ROI, Fewer legal concerns(equality legislation), Bridging the mass-market chasm.

Question 6

Key features of User-Centred Design?

Answer 6

1. Direct engagement with users- observation, research, and evaluation.
2. Investigation and understanding of contexts of use.
3. The main focus of UCD is the suitability of the solution for real users

Question 7

What are the impediments to UX maturity?

Answer 7

Low empathy, technology focus, cost concerns, featuritis, time scales, narrow scope.

Question 8

UI/UX Design Issues

Answer 8

1. Team focus is primarily on architectural modeling and or programming
2. Very little (if any) conceptual design - how the service or product will be understood by users
3. No explicit user interface design
4. No specific user involvement
5. Evaluation is mostly in terms of functional testing (does the system do what we said is was going to?)
6. Usability rarely a consideration

Question 9

To improve understanding of empathy with users we can use:

a. card sorting
b. Field research
c. Google analytics

Answer 9

b. Field research (Team members becomes the observers)

Question 10

Research has found that empathy is related to specific components of the brain called…

Answer 10

mirror neurons

Question 11

When are mirror neurons activated?

Answer 11

They are activated when performing a task but also when seeing the same task performed by others.

Question 12

Methods to improve the team’s understanding of & empathy of users:

Answer 12

1. Field Research (team members as observers)
2. Personas (Developed within the team)
3. Empathy-promoting usability testing(RITE)
4. Conceptual Design
5. Focus of development on user behavior and needs

Question 13

What is a Field Research?

Answer 13

Going out and interacting with real users, ideally watching users achieve things.

Question 14

One of the most important success factors in Agile UX is…?

a. Big design upfront
b. Engaging the team in UX
c. Keeping UX expertise outside the team

Answer 14

b. Engaging the team is UX

Question 15

The typical Agile approach presents what several challenges?

Answer 15

1. Excessive lead time
2. Big design upfront is not Agile
3. Potentially wasted developer resources
4. UI/UX/UCD expertise outside of the team
5. No developer engagement in UX

Question 16

Ux team is always _ step ahead of the development team.

Answer 16

1

Question 17

Cycle __ is must shorter than upfront UX since some personas and user stores developed later

Answer 17

0

Question 18

Developers engaged with UX process feel more

Answer 18

positive towards choices they’ve made even when the choice is relatively arbitrary.

Question 19

How do we adapt traditional UX/UCD activities to incorporate them into an Agile approach?

Answer 19

We can adapt traditional UX/UCD activities to incorporate them in an Agile approach by collaborating with developers by allowing them to sit in on user testing, hear user feedback, collaborate on creating personas, etc. This cross-functional team of working closely with developers would have a much better chance of delivering value to users.

Question 20

Doing user research gives us data for:

Answer 20

Personas and Conceptual models

Question 21

What are the shortcomings of a User Story?

Answer 21

Wrong focus (roles not behaviors/needs), Structural flaws (wordy, written in first person)

Question 22

What is the difference between a Persona Stories and a User Story?

Answer 22

About researched user behaviors/needs, In the third person, by or in collaboration with ux/ucd practitioners, after user research and some early design(eg.conceptual model)

Question 23

Design maps primarily address which of the following questions?

a. Who?
b. What?
c. How?

Answer 23

c. How?

Question 24

In a design map the who section is

Answer 24

Personas, Persona-weighted feature mix

Question 25

In a design map, the what section is?

Answer 25

User/persona stories/including features & contraints)

Question 26

In a design map, the how section is?

Answer 26

Design maps and design artefacts(Sketches, wireframes..)

Question 27

Each design map addresses __ user story.

Answer 27

1

Question 28

Design maps are produced the cycle before they are needed, by either

Answer 28

UX/UCD Specialist, developer, product owner

Question 29

Technology-oriented men may find it difficult to see problems from another person's perspective because of

Answer 29

low empathy

Question 30

EQ

Answer 30

Emphasizing

Question 31

SQ

Answer 31

systemizing

Question 32

Which of the following is NOT true? a. Each primary personas requires a different user interface b. Personas give focus c. You should try to maximize the number of personas

Answer 32

c. You should try to maximize the number of personas

Question 33

Design research personas are focused mostly on...? a. Market segments b. User needs and behaviors c. Demographics

Answer 33

b. User needs and behaviors

Question 34

How do personas provide empathy?

Answer 34

By turning abstract users and their needs into real people with real problems

Question 35

What is the Person-Positivity Bias?

Answer 35

Attitudes towards individuals were significantly more positive than groups with the same characteristics

Question 36

What is the Scope-Severity Paradox?

Answer 36

Reactions to fraud were more severe when it was presented with 3 victims rather than 30

Question 37

Personas are fabrications (based on research) who represent

Answer 37

the goals, behaviors, and motivations of real users

Question 38

Primary personas represent

Answer 38

behaviors that define your product or service

Question 39

Grounded Theory... a. Uses a regorously-defined coding framework b. It starts with no preconceptions c. Is usually done with questionnaires

Answer 39

b. It starts with no preconceptions. Qualitative research method without preconceptions. Researchers alternate between data collection and data analysis.

Question 40

What is Qualitative User Research?

Answer 40

1. Small numbers of in-depth interviews 2. Often in situ('ethnographic') 3. Best approach for new insights and innovations 4. Can be used to promote empathy (especially by including other team members as observers)

Question 41

What is Quantitative User Research?

Answer 41

1. Typically questionnaires with large numbers of respondents 2. Most suitable for refining and validating ideas.

Question 42

What is the purpose of Affinity Diagramming

Answer 42

1. Familiarize participants with user research 2. Group related concepts together 3. Identify key themes 4. Stimulate design ideas (problems, solutions, motivations) 5. Distill interesting behaviors for persona design

Question 43

Describe one of the main psychological issues addressed by personas.

Answer 43

The main psychological issues personas can address is the needs and behaviors of real users. It solves a problem of making users seem more like real people so when designers/developers read the persona they understand why they have to design it that way. Personas also create empathy and motivation for the team.

Question 44

What writers think users should do

Answer 44

User Stories

Question 45

What we know users want to do

Answer 45

Persona Stories

Question 46

A persona-weighted feature matrix scores...?

Answer 46

Scores features according to how important they are to each persona

Question 47

FDD

Answer 47

Feature-Driven Development. A feature is a small, client-valued function expressed in the form . eg.) "Calculate the total of a sale", "Validate the password of a user"

Question 48

What are the features in UX and UCD term?

Answer 48

A family of related actions and attributes based on user concepts

Question 49

Each design map addresses __ user story/ies.

Answer 49

1

Question 50

Design maps are produced the cycle ____ they are needed by...

Answer 50

before by UX/UCD Specialist/developer/product owner

Question 51

Design maps are displayed for team to

Answer 51

comment (particularly the implementations)

Question 52

Low maturity for visual design for a design map involves

Answer 52

Detailed visual designs(high-fidelity prototypes from Axure for eg)

Question 53

High maturity for visual design for a design map involves

Answer 53

Sketches or simple wireframes may suffice