L11: Persuasion, Trust and Seduction

Question 1

Which IS NOT a component of reciprocation?

a. Give information or help freely
b. Ask for full contact details in advance
c. Let users shop without registering

Answer 1

b. Ask for full contact details in advance

Question 2

Showing that only a few items or seats are available builds on what principle of persuasion?

a. Law of diminishing returns
b. Scarcity
c. Credibility

Answer 2

b. Scarcity

Question 3

What are the six rules of influence?

Answer 3

1. Reciprocation: If you do something for somebody, they will feel obliged to do something for you, or they will at least feel better about doing something for you.
2. Commitment and consistency: People respond to others who are consistent in their messages. If you are constantly giving the same messages to people and acting in a consistent way, they will respond positively.
3. Social proof: If people see others doing something, they assume that it must be okay to do it and therefore, they will be happier about doing it themselves.
4. Liking: People invariably act more positively if they respect the authority of the person who is giving them information
5. Scarcity: People get so much more interested in something if they feel that it’s about to run out.

Question 4

What is reciprocation?

Answer 4

The reciprocity principle is one of the basic laws of social psychology: It says that in many social situations we pay back what we received from others. Give information or help freely. Demand nothing in return. Allow users to reciprocate by liking, tweeting, subscribing and similar.
Let users shop without registering.

Question 5

Which factor had the biggest NEGATIVE impact on web credibility?

a. Amateurism
b. Dark colors
c. Trustworthiness

Answer 5

a. Amateurism

Question 6

Trust benchmarks include:

a. Credibility
b. Security and online assistance
c. All of the above

Answer 6

c. All of the above

Question 7

What does trust entail in UX Benchmarking?

Answer 7

Trust = credibility, confidence in design, customer-focused policies, security & online assistance

Question 8

Emotional journey mapping bridges the gap between:

a. Users’ perception and actual experience
b. Users’ perception and past experience
c. Users’ perception and future experience

Answer 8

a. Users’ perception and actual experience

Question 9

The halo effect is most relevant to which of the following?

a. Seductive design
b. Efficient design
c. Increased prison sentences

Answer 9

a. Seductive design

Question 10

Seduction in ux design means?

Answer 10

Persuasion, simplicity, Emotional design, and the halo effect