L5

Question 1

What are beliefs?

Answer 1

Established perceptions about the attitude objet - what you believe to be true about it.

Question 2

What are Feelings?

Answer 2

Positive or negative reactions to what you believe is happening.

Question 3

What are behavioural intentions?

Answer 3

What you feel motivated to do as a consequence of what you believe and feel.

Question 4

Example of consistent beliefs, feelings and behavioural intentions.

Answer 4

• My job doesn’t provide me with the opportunity to travel (BELIEF)
• I dislike my job (FEELINGS)
• I will look for another job. (BEHAVIOURAL INTENTION).

Question 5

Example of inconsistent beliefs, feelings and behavioural intentions

Answer 5

• The more I drink, the more attractive I become (BELIEF)
• I know excessive drinking is bad for me. (FEEL)
• In social situations, I am going to drink to appear more attractive. (BEHAVIOURAL INTENTIONS).

Question 6

How do attitudes form?

Answer 6

• Through direct experience (stronger effects)

- Through social learning (from influence of family, peers, society, etc.)

Question 7

How does attitude change?

Answer 7

• Three key processes:
  1. Persuasive communication
  2. Social norms
  3. Cognitive dissonance

Question 8

What is cognitive dissonance?

Answer 8

A condition that occurs when we perceive an inconsistency between our beliefs, feelings and behaviour.

Question 9

Attitude change via Persuasive communication

Answer 9

Tries to change belief part of attitude and assumes this will change your feelings and will ultimately change your behavioural intentions.

Question 10

Attitude change via cognitive dissonance.

Answer 10

Dissonance theory suggests that it might be possible to change a person’s attitudes by first changing their behaviour.

Question 11

What is more effective in changing attitude?

Answer 11

Cognitive dissonance. Changing behaviour to change attitudes.

Question 12

What is organisational commitment?

Answer 12

An attitude that reflects the strength of the linkage between an employee and an organisation.

Question 13

What are the 3 types organisational commitment?

Answer 13

1. Affective commitment
2. Calculative/Continuance Commitment
3. Normative commitment
   - People have all just different levels

Question 14

What is affective commitment?

Answer 14

Individual identifies with the organisation and thus is committed to pursue organisational goals.
-Most strongly related to performance.

Question 15

What is calculative/continuance commitment?

Answer 15

An employee’s calculative attachment to the organisation, whereby the employee is motivated to say only because leaving would be costly.
-E.g. Financial, status, relationships with people in organisation.

Question 16

What is normative commitment?

Answer 16

Feelings of obligation to stay with an organisation, due to internalisation of normative pressure to stay.
-E.g. From family or co-workers.

Question 17

What are attitudes?

Answer 17

The cluster of beliefs, assessed feelings and behaviour intentions towards a person, object or event.
-Predisposes how you respond.