L3 - Asch Flashcards
What % of participants conformed to at least one of 18 trials?
75%
What % conformed on every trial?
5%
3 variables which affect conformity?
Group size
Task difficulty
Unanimity
Rate of conformity with 1 confederate
3%
How was task difficulty tested?
Making answer lines more similar in length to the standard line
Effect of task difficulty?
Harder the task, the more conformity
Informational social influence - don’t know the correct answer for certain so look to others and agree
Effect of unanimity?
All unanimous - 33%
One confederate against majority - 5%
Confederate against but gave wrong answer - 9%
Evaluation related to validity
No temporal validity
Post-war - work together attitude to rebuild
May have made conformity more likely
Evaluation related to gender bias and culture bias?
Only white men
Beta bias - no women
May not reflect other cultures
Evaluation related to mundane realism?
Task unlikely to need to be done in real life
Conformity in social context, not strangers
Lacks mundane realism and ecological validity
Confederates gave wrong answer on how many trials?
12 of 18
% that conformed with 2 confederates
13%
% that conformed with 3 confederates
32%
% that conformed with 4+ confederates
Not much difference to with 3 confederates so group size is only effective up until 3 people