L11 - Minority Influence

Question 1

3 qualities needed by the minority

Answer 1

Consistency
Commitment
Flexibility

Question 2

Describe flexibility

Answer 2

Be able to negotiate the outcome they want but not too much as undermining consistency
Slightly open-minded

Question 3

Describe consistency

Answer 3

Must keep their message the same throughout the whole time

Helps increase likelihood of majority considering their stance

Question 4

Describe commitment

Answer 4

Have to show they really want the change by not deviating from the viewpoint despite social pressure

Question 5

Describe minority influence

Answer 5

Small group of people changing the way the majority thinks or behaves

Question 6

What comes from minority influence?

Answer 6

Conversion

Question 7

Describe conversion

Answer 7

Changing private beliefs because of minority influence but may keep public behaviour same as majority to avoid rejection

Question 8

Characteristics of conversion

Answer 8

Deep
Long-lasting
Slower than compliance

Question 9

+ related to green/blue slides

Answer 9

Groups shown slides of blue
Confederate minority either consistently or inconsistently said it was green
Consistent 8% majority followed
Inconsistent 1% majority followed

Question 10

+ related to Milgram

Answer 10

Disobedient role model (only person who believed it was wrong) refused to shock Mr Wallace and obedience dropped to 10%

Question 11

• related to ecological validity

Answer 11

Studies often use lab experiment with stranger participants

Question 12

How can commitment be shown

Answer 12

Minority group putting themselves at risk or inconvenience