L12.2 - Majority Influence Social Change

Question 1

Behaviour is based on what instead of what

Answer 1

Based on perceived norm not actual norm

Question 2

Define perceived and actual norms

Answer 2

Perceived: what one thinks most others think and do
Actual: what others think and do in reality

Question 3

Misperception is

Answer 3

The gap between the perceived and actual norm

Question 4

Misperceptions are corrected by

Answer 4

Social norms interventions

Question 5

First stage of SNIs

Answer 5

Identify widespread misconception of risky behaviour in target population

Question 6

Second stage of SNIs

Answer 6

Perception correction strategies like media campaigns put out the actual norm
Population then brings own behaviour in line with actual norm

Question 7

Majority influence causes

Answer 7

Conformity by changing behaviour to fit what they think is the social norm

Question 8

How does obedience cause social change?

Answer 8

People may change beliefs because they’re inclined to, e.g. if there’s a law they must follow

Question 9

+ re,aged to smoking

Answer 9

Teenagers exposed to message that peers don’t smoke were less likely to take up smoking

Question 10

+ related to drink driving

Answer 10

In Montana 20% drink-drive but 92% believed most of their peers did
Displaying social norm through advertising reduced drink-driving related crashes

Question 11

• related to bridging down alcohol use

Answer 11

Media campaigns across 14 colleges to try to bring down alcohol use
Survey at the start and 3 years later showed no change in perceived norm and actual alcohol use