L2 - Normative/Informational Flashcards
Describe normative influence
Copying others’ behaviours so that they behave in the correct way and can fit in
What does normative social influence help a person to avoid?
Being rejected or ridiculed by others because their actions are wrong
Normative influence usually leads to
Compliance
Describe informational influence
Looking to others to see if you’re correct because you want to be right and the answer is ambiguous
Informational influence usually leads to
Internalisation
In informational social influence people use others’ opinions to
See if they’re correct and then use this as evidence to increase accuracy of perception of reality
Advantage?
Asch’s experiment
Participants claimed they knew the right answer but were afraid of saying it to avoid being ridiculed
Disadvantage related to other explanations?
Dispositional factors affect conformity
Higher self esteem = more resistant
N/I explanations can’t explain this
Disadvantage related to third explanation?
Ingratiational conformity
Conformity motivated by need to impress or gain favour
Not included in this theory