L 2.1 Information Systems & Strategy Flashcards

1
Q

Business processes

A

The activities organizations perform to reach their business goals, core activities and supporting activities

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2
Q

Core activities

A

Activities that transform inputs and produce outputs

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3
Q

Supporting activities

A

Activities that enable the core activities to take place

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4
Q

IS strategy

A

The organizational perspective on the investment in deployment, use and management of information systems

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5
Q

IS portfolio

A

Focuses on process, product, and customer

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6
Q

IS strategy process

A

The process of identifying a portfolio of computer-based applications that will support an organization’s business plans, enabling the organization to align its IS with its business needs and achieves its goals

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7
Q

5 phases of IS strategy process

A
  1. strategic awareness
  2. Situation analysis
  3. Strategy conception
  4. Strategy formulation
  5. Strategy implementation
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8
Q

strategic awareness

A

organize the process, identify objectives for business and IS strategy , align business and IS strategy

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9
Q

Strategic alignment models

A

Henderson & Venkatraman
Technology potential
Competitive potential
strategy executing
service level alignment

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10
Q

Henderson & Venkatraman: Strategic alignment model

A

focuses on external and internal domain, the strategic and operational level
4 approaches to alignment:
external: business strategy and IT strategy
internal: org. infrastructure and processes and IT infrastructure and processes

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11
Q

Technology potential: Strategic alignment model

A

business strategy is the driver, what IT strategy will achieve that business strategy
business strategy→ IT strategy → IS infrastructure and processes

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12
Q

competitive potential: Strategic alignment model

A

IT strategy is the driver, what business strategy will achieve the IT strategy
IT strategy → business strategy → org. infrastructure and processes

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13
Q

strategy executing: Strategic alignment model

A

business strategy is the driver, determines organizational structure and processes, how can IS support the current organization, don’t change the fundamentals of the company, just the tools
business strategy → org. infrastructure and processes → IS infrastructure and processes

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14
Q

service level alignment : Strategic alignment model

A

It strategy is the driver, organization adapts to new tech, how can we build an optimal IS organization
It strategy → Is infrastructure and processes → org. infrastructure and processes

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15
Q

situation analysis: SWOT

A

SWOT analysis,
internal: strength and weaknesses
external: opportunities and threats

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16
Q

situation analysis: McFarlan’s grid

A

an analysis of the current IS/IT portfolio, assess importance of IS to impact strategic objectives and operational performance
boxes: factory, strategic, support, turnaround

17
Q

strategy conception

A

general objectives for IS strategy, focus on opportunities and threats

18
Q

strategy formulation

A

Is strategy goals, determine what the organization should look like (structure, process, people) what IS portfolio should look like (systems, software, hardware, networking, data needed)

19
Q

strategy implementation

A

defining change management approach (training, communication strategies) , concrete change projects (system upgrades, new tech)

20
Q

choosing a generic strategy: Porter’s 5 primary competitive forces

A

rivalry among existing firms
threat of potential new entrants
bargaining power of buyers
bargaining power of suppliers
threat of substitute product/services

21
Q

platform based business models

A

platforms coordinate both business and users to co-create value
same side network effect
cross side network effect

22
Q

same side network effect

A

the increase in value as additional users join on the same side of the network
ex. positive. if more people use use whatsapp, it becomes the standard
ex. neg. more drivers on Uber, more competition for rides

23
Q

cross side network effect

A

the change in value for a user if users join on the other side
ex. positive: app store, more mobile developers attract more mobile users
ex. neg: google, more searchers attract more advertisers, push searchers away

24
Q

service based business models

A

where a business can offer equipment services, information services, ect.
hours of usage instead of buying equipment

25
Q

data-driven business model

A

data as key resource and key source of revenue
ex. monetising user (ads), using data to develop new services/products(Spotify discover weekly)