key terms Flashcards
what does convetions mean?
the commonly occurring elements within a certain genre of film
what does composition?
how the elements on screen (actors, scenery, props, etc.) appear in respect to each other and within the frame itself.
what does feminism mean?
all genders having equality
what does cultral refrences mean
any mention of a cultural artifact from a specific era.
what does mis en scene mean?
everything inside the shot
five elements of mis en scene?
Costume,Lighting,Location,Setting,Shot-type
what does copy mean?
the text
what does narrative mean?
the story of the advert
what does binary opposites mean? Claude Levi-Strauss
opposites of each other
what are barthes five narrative codes?
hermeneutic code(enigma): the audiece has too keep watching too find the answers
proairetic code(action): cause and effects moments)
semantic code: refers to an instance where there can be more than one meaning.
symbolic code: refers too deeper meanings
cultral/referential: refers too shared understanding of what something means.
what does hypermasculinity mean?
extremely masculine, having qualities of a typical/steryotypical man.
what are ideologies?
a set of beliefs and values shared by a group of people.
what is scophilia
sexual pleasure derived chiefly from watching others when they are naked or engaged in sexual activity
what does intertextuality mean?
when the conventions of one genre are alluded to in another, or when a specific cultural reference is made in a media text
what is a narrative code? roland barthes
Organizational frameworks for the structural analysis of patterns of form or content in narratives, and from which such narratives are woven
what does performativity mean?
the interdependent relationship between certain words and actions
what does male gaze mean?
he perspective of a notionally typical heterosexual man considered as embodied in the audience or intended audience for films and other visual media, characterized by a tendency to objectify or sexualize women.
what does passive mean?
accepting or allowing what happens or what others do, without active response or resistance.
what does patriarchy mean?
a system of society or government in which the father or eldest male is head of the family and descent is reckoned through the male line.
what is olipogoly?
when the market share is owned by a small minority of companies
gloabalisation?
a term used to describe how trade and technology have made the world into a more connected and interdependent place.
semotics
Examines how symbolic, written and technical signs construct meaning.Looks at how meaning ismade and understood
Signifier & Signified
the signifier –The sign: a word, colour or image .
the signified –The concept/ meaning/associationsthat the sign refers to
the hypodermic needle theory?
The Hypodermic needle theory is a linear communication theory that suggests that media messages are injected directly into the brains of passive audiences. In this theory the media is seen as powerful and able to ‘inject’ ideas into an audience who are seen as weak and passive and could be influenced by a message
