key terms

Question 1

what does convetions mean?

Answer 1

the commonly occurring elements within a certain genre of film

Question 2

what does composition?

Answer 2

how the elements on screen (actors, scenery, props, etc.) appear in respect to each other and within the frame itself.

Question 3

what does feminism mean?

Answer 3

all genders having equality

Question 4

what does cultral refrences mean

Answer 4

any mention of a cultural artifact from a specific era.

Question 5

what does mis en scene mean?

Answer 5

everything inside the shot

Question 6

five elements of mis en scene?

Answer 6

Costume,Lighting,Location,Setting,Shot-type

Question 7

what does copy mean?

Answer 7

the text

Question 8

what does narrative mean?

Answer 8

the story of the advert

Question 9

what does binary opposites mean? Claude Levi-Strauss

Answer 9

opposites of each other

Question 10

what are barthes five narrative codes?

Answer 10

hermeneutic code(enigma): the audiece has too keep watching too find the answers
proairetic code(action): cause and effects moments)
semantic code: refers to an instance where there can be more than one meaning.
symbolic code: refers too deeper meanings
cultral/referential: refers too shared understanding of what something means.

Question 11

what does hypermasculinity mean?

Answer 11

extremely masculine, having qualities of a typical/steryotypical man.

Question 12

what are ideologies?

Answer 12

a set of beliefs and values shared by a group of people.

Question 13

what is scophilia

Answer 13

sexual pleasure derived chiefly from watching others when they are naked or engaged in sexual activity

Question 14

what does intertextuality mean?

Answer 14

when the conventions of one genre are alluded to in another, or when a specific cultural reference is made in a media text

Question 15

what is a narrative code? roland barthes

Answer 15

Organizational frameworks for the structural analysis of patterns of form or content in narratives, and from which such narratives are woven

Question 16

what does performativity mean?

Answer 16

the interdependent relationship between certain words and actions

Question 17

what does male gaze mean?

Answer 17

he perspective of a notionally typical heterosexual man considered as embodied in the audience or intended audience for films and other visual media, characterized by a tendency to objectify or sexualize women.

Question 18

what does passive mean?

Answer 18

accepting or allowing what happens or what others do, without active response or resistance.

Question 19

what does patriarchy mean?

Answer 19

a system of society or government in which the father or eldest male is head of the family and descent is reckoned through the male line.

Question 20

what is olipogoly?

Answer 20

when the market share is owned by a small minority of companies

Question 21

gloabalisation?

Answer 21

a term used to describe how trade and technology have made the world into a more connected and interdependent place.

Question 22

semotics

Answer 22

Examines how symbolic, written and technical signs construct meaning.Looks at how meaning ismade and understood

Question 23

Signifier & Signified

Answer 23

the signifier –The sign: a word, colour or image .
the signified –The concept/ meaning/associationsthat the sign refers to

Question 24

the hypodermic needle theory?

Answer 24

The Hypodermic needle theory is a linear communication theory that suggests that media messages are injected directly into the brains of passive audiences. In this theory the media is seen as powerful and able to ‘inject’ ideas into an audience who are seen as weak and passive and could be influenced by a message

Question 25

the two step flow theory?

Answer 25

The two-step flow of communication model is a theory that suggests that there is a two-step process in which information and influence are transmitted from mass media to mass audiences. In the two-step flow theory, people are influenced by communications from both opinion leaders and mass media.