Daily Mail Newspapers

Question 1

The origins of the daily mail

Answer 1

Alfred hemsworth - established by in 1896
He wanted to introduce a new style of journalism aimed at the working class, focusing on sensational topics

Question 2

Who is the daily mails current owner

Answer 2

Johnathan hemsworth

Question 3

What is the daily mail and general trust (DGMT)

Answer 3

• a huge company - over £2billion profit each year
• they also don’t just sell newspapers. They also make money from properties, investments, events and exhibitions. The have diversified to maximise profit
  -they operate in 40 contries, making them a global company.
• they are horizontally integrated as they have bought other newspapers over the years

Question 4

What type of content does it involve

Answer 4

• The Daily Mail has its own team of journalists who find and write stories.
• They do also purchase stories (and photos) from elsewhere and put them on their website - they can afford to purchase these. And they sell their stories (and photos) to other publications. This is called syndication.
• They invite readers to submit stories and photos too as a way of getting stories quickly and cheaply
• Stories concerning women (health, family, fashion, celebrity focus)
• Royal family coverage
• Outspoken columnists the Labour party in general
• Politics including pro-Brexit; criticism of the EU (regulation, laws) and coverage of European leaders
• Campaigning against the current NHS supporting a ‘patients betrayed’ ideology
• Wide ranging health section
• • British interests

Question 5

Has the daily mail ever had to apologise for an article they have posted or release

Answer 5

• in 2017 they were asked to withdraw a story and print an apology after an article claimed that a man had a bomb when he did not. The story was considered libelous.
• As we know, they will often deliberately breech the rules as they can afford to pay the fines and the rewards (potential profit) make it worth it.

Question 6

What type of content do they produce on the website

Answer 6

The Daily Mail uses both human and algorithmic moderators for the content on its website but, as we know, it is virtually impossible to control the content (much of this can be extreme and offensive).
Social media sites are even more difficult to regulate they have no official regulatory body) and they are more difficult to control.

Question 7

What mode of address does the daily mail use

Answer 7

• The mode of address used is often outspoken, hyperbolic with a strong sense of the newspaper attempting to express the frustrations of their readers.
• Sensationalism and simple language are used with little complex sentence structures,
• Often, online news content is accompanied by numerous images which are captioned in some detail; a reader could get the gist of the news report from looking at the images/ captions alone. This is particularly true of The Daily Mail app.
• Exaggeration or hyperbole (taking a fact or statistic and blowing it out of proportion)
• Repetition (repeated lines/ ideas/ themes to reinforces an idea
• Comforting (offering consumers a “fuzzy warm’ feel - this could be from the human-interest news, images, nostalgia)
• Fear (warning consumers of the danger to their way of life/ family values/ financial security)
• Humour (often at the expensive of those in conflict with the ideologies of the news institution - readers like a product that makes them feel good or echoes their dislike through the use of humour or satire).

Question 8

What are the audiences like for the daily mail

Answer 8

Female
65+
ABC1 (c2)
Traditional views
Resigned
Succeeders

Question 9

What is the circulation for the daily mail

Answer 9

1.1 million

Question 10

How many people visit the daily mails website each month

Answer 10

218 million

Question 11

What is the readership of thr dailymail

Answer 11

2.2 million

Question 12

How do they attract audiences

Answer 12

• they have different versions like a Scottish version which features article which is more suitable for them
• they also have an Indian and Irish version
• They also have a synergetic partnership with The People’s Daily (a Chinese newspaper for the Chinese Communist Party). This gives them exclusive access to Chinese news (which is notoriously secretive).
• They get involved with campaigns that they know will be popular, such as PPE for NHS staff during the COVID pandemic.
• There is also Daily Mail TV, which airs in the US (CBS).

They use things like
-bribery
-experts
- bribery
-newness

Question 13

What is mail online

Answer 13

It’s their website where they update news more frequently
It has tabs for interests in people

Question 14

What is mail +

Answer 14

A premium part of their website which you have to pay for
It is advert free
Not as successful as their normal website
Only 34 thousands subscribers

Question 15

What type of adverts do they have on their website

Answer 15

Banner ads
Sponsorships
Competitions
Take overs
They are all nonskiable adds

Question 16

Who is ipso

Answer 16

IPSO - Independent Press Standards Organisation:

This is a regulatory body for the newspaper and magazine industry in the United Kingdom. IPSO ensures that member publications adhere to the Editors’ Code of Practice, which covers issues such as accuracy, privacy, and harassment.

Question 17

What did livingstone and lunt say and how does it relate to the daily mail

Answer 17

There’s to main needs for the people in the uk
Needs of people as citizens: protection for disturbing content, the right to freely express themselves through the media
Vs
Needs of people as consumers: Access to a variety of media texts from a vast range of sources, Access to media that is provocative and divisive, but greatly enjoyed by many, The ability to choose what they consume and when they consume it, A fair and competitive media industry

Livingstone and Lunt argue that these needs often contradict each other - protection often limits and vide versa. They suggest through there writings that the needs of consumers are currently being proritiesed over the needs of citizens.

Question 18

What does livingstone and Lunt say about public interest and regulation

Answer 18

Livingstone and Lunt examine the role of media regulation in serving the public interest. They argue that regulation should balance the interests of various stakeholders, including the public, government, and media industries.

Question 19

Summary of Livingstone and Lunts theory

Answer 19

Livingstone and Lunt’s work provides a comprehensive framework for understanding media regulation and audience engagement. They emphasize the need for regulatory frameworks that adapt to the evolving media environment while ensuring that the interests of citizens and consumers are protected. Their research also underscores the active role of audiences in shaping media practices and the importance of integrating media consumption into the broader context of everyday life.

Question 20

What is citizens journalism

Answer 20

Citizen journalism refers to the practice where ordinary people, not professional journalists, collect, report, and distribute news and information. It has gained prominence with the advent of digital technology and social media, which provide the tools for people to share information widely and quickly. Here’s a summary of the concep

Question 21

Strengths and weaknesses

Answer 21

Weaknesses:

Credibility and Reliability:

The lack of professional training and editorial oversight can lead to issues with accuracy, bias, and misinformation.
Verifying the authenticity of citizen-generated content can be challenging.
Ethical Considerations:

Citizen journalists may not adhere to the same ethical standards as professional journalists, such as respecting privacy, avoiding conflicts of interest, and ensuring fairness.
Safety and Legal Risks:

Citizen journalists may put themselves at risk, especially when reporting from conflict zones or under oppressive regimes.
They may also face legal challenges, such as defamation lawsuits or censorship.
Quality of Reporting:

The quality of citizen journalism can vary widely, with some content being highly informative and well-researched, while other pieces may lack depth and professionalism

Strengths:
Allows freedom
Allows news to be known without it getting exaggerated or undermined

Question 22

Examples of the daily mail

Answer 22

Reference to elite people: Kate moss, home secutary,
Reference to peoples: Nicola
Hard news: Nicola, intense care
Soft news “ its a rubbery”