key scientific skills Flashcards
operationalising IV & DV
involves defining how they will be manipulated or measured in the experiment (or other investigation).
- e.g: to measure intelligence — a score on a standardised intelligence test
random sampling
every member of the population has an equal chance of being selected for the sample
advantages:
* free from bias
* Quick and easy
disadvantages:
* may not be representative of the population
stratified sampling
population is broken into subgroups then selects participants from each group in the same proportion they appear in the population.
* e.g: 60% boys 40% girls in a school - choosing 6 boys 4 girls for an experiment
advantages:
* more representative of the population
disadvantages :
* time consuming
* resource intrensive
* results in a non-representative sample
convenience sampling
a sample is selected in the quickest and easiest way possible
advantages:
* time and cost effective and participants can be accessed relatively easily due to their availability
disadvantages
- not representative of the population.
controlled experiment
an experimental investigation to test the relationship between an IV and a DV, whilst controlling all other variables.
- eg: to test whether talking on a hand-held mobile phone while driving (one variable) causes or influences a change in driver reaction time (another variable)
controlled variable
considered to have an effect on the dependent variable in an experiment so it needs to be held constant (‘controlled’) to remove its potential effects.
- provides a baseline for comparison for the IV
correlational studies
used to investigate the relationship that exists between variables without any control over the setting in which the relationship occurs or any manipulation by the researcher
- there are no IVs or DVs, or control groups
- advantage: can be conducted outside an artificial laboratory situation where the results may also be more realistic.
- disadvantage: do not permit the researcher to draw firm conclusions about cause-and-effect relationships
self-report
a participant’s answers to questions presented by the researcher - relies on research participants’ accounts of their own experiences and behaviours.
- advantage: an efficient means of collecting data from a large number of people in a relatively short period of time
- disadvantage: social desirability effect (participants may intentionally give false or misleading answers to create a favourable impression of themselves.)
free-response and fixed-response questions
- allow participants to answer entirely as they want to
- present a number of ‘fixed’ alternative answers from which participants are required to choose
interview
involves questions that are asked by the researcher with the intention of prompting and obtaining specific information from an individual participant
questionnaire
a written set of questions or other prompts designed to draw out self-report information from participants on a topic of research interest
focus group
a small set of people who share characteristics and are selected to discuss a topic of which they have personal experience.
- a leader conducts the discussion and keeps it on target while also encouraging free-flowing, open-ended debate
observational study
involves collection of data by carefully watching and recording behaviour as it occurs without any intervention or manipulation of the behaviour being observed
- advantage: researchers can watch and record spontaneous, everyday behaviour without the need for any manipulation or intervention.
- disadvantage: cannot be used to determine the cause of the behaviour of interest that is observed, because many factors may influence that behaviour and there is a lack of control of such variables.
case study
an intensive, in-depth investigation of some behaviour, activity, event or problem of interest in a single individual, group, organisation or situation
- advantage: useful for tracking and describing experiences and change over time.
- disadvantage: cannot test or establish a cause–effect relationship
simulation studies
involve reproducing situations of research interest in a realistic way to investigate the behaviour and/or mental processes of individuals in that environment
- advantage: can also be used when an investigation is not ethically permissible
- disadvantage: environments are artificial and therefore the studies may lack realism
random errors
errors due to some chance factor or chance variation in a measurement
systematic errors
produced by some factor that consistently favours one condition rather than another
- affects accuracy
personal errors
a fault or mistake by the researcher
extraneous variables
variables which are not controlled for and has an unwanted effect on the results.
confounding variables
a variable other than the IV which has a systematic effect on the DV
- not controlled by the researcher