Keating - Media Campaigns (methods of health promotion)

Question 1

Aim

Answer 1

To assess the extent to which a mass media campaign (VISION) focusing on reproductive health and HIV/AIDS prevention resulted in increased awareness and prevention of HIV/AIDS

Question 2

Method

Answer 2

Self report

Question 3

Participants

Answer 3

3278 aged 15-49 from 3 Nigerian states 60% married

Question 4

Procedure

Answer 4

Interviewed using questionnaire, including where they saw the media campaign.

3 closed questions:

1. have you talked to your partner about how to prevent AIDS?
2. can you reduce the risk of AIDS by using a condom when you have sex?
3. Did you use a condom during your last sexual encounter?

Question 5

Results

Answer 5

exposure to media campaign was high, those exposed were 1 and a half times are likely to have discussed HIV/AIDS with a partner.

twice as likely to know that condom usage reduces risk

Exposure had no effect on condom use during last sexual encounter.

Question 6

Conclusion

Answer 6

VISION increased awareness and communication of HIV/AIDS. Increased knowledge had no effect on condom use.

different media reaches different people.

practical advice about how to obtain condoms should be included in future campaigns.