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Marketing Forschung > -K- Conjoint Analyse > Flashcards

-K- Conjoint Analyse Flashcards

1
Q

ConJoint ?

A

Considered Jointly

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2
Q

Vorteile

A

+vermeidet sozial erwünschte Antworten
+indirekte Erhebung von Präferenzen
+Gemeinsame Beurteilung der Merkmale
+testet nicht existierende Varianten

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3
Q

Beispielfragestelung?

A

Beitrag einzelner Komponenten einer Dienstleistung zum Gesamtnutzen?

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4
Q

Übung machen

A

OK

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5
Q

Anforderungen an Merkmale und Ausprägungen

A 
relevant
beeinflussbar
unabhängig
realisierbar
kompensatorische Beziehung
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6
Q

ACA

A

adaptive conjoint analysis

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Marketing Forschung (11 decks)

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