Judgement & Choice Making Flashcards
Judgement
An assessment of the likelihood of a certain event based on incomplete information
Decision-making
The act of selecting one option from several possibilities
Bayesian inference
The formula: where one makes statistical inferences where original estimates are modified by new evidence or experience to create later estimates
Bounded rationality
We are rational, but within limits.
Satisficing
When one considers options one by one and then chooses one that meets their minimum level of acceptability
Heuristics
Strategies that ignore some of the information with the aim of being able to make faster decisions than more complex methods
What are the 5 types of heuristics?
1.Representativeness heuristic
2. Availability heuristic
3. Affect heuristic
4. Recognition heuristic
5. Anchoring-and-adjustment heuristics
Representative heuristic
We judge the probability of an event by its representativeness in a population
Availability heuristic
Frequencies of events are estimated based on the ease with which they can be retrieved (affect by recency and familiarity)
Affect heuristic
Using emotional responses to influence quick judgements
Recognition heuristic
When you know one category and not the other, you are likely to conclude that the recognized category has a higher frequency
Anchoring-and-adjustment heuristic
You make an initial assessment (anchor), and then adjust it to the final estimate. The adjustment is often not sufficient
People often ignore _________. This is the information about the normal frequency of an event in a given population
Base-rate information
Biases
Thinking errors people often make when making decisions
What are the 3 biases?
- Illusory correlation
- Overconfidence
- Hindsight bias