Jacob Mcmillen website copywriting

Question 1

What is step 1 when you have a plank page?

Answer 1

Step 1 is to identify your site’s most important objective.

Question 2

What is step 2 when you have a blank page?

Answer 2

Step 2 is to decide how to use the home page.

Question 3

What is step 3 when you have a blank page?

Answer 3

Step 3 is deciding how many website pages you’ll need.

Question 4

What are the three options when deciding how to use your homepage?

Answer 4

1. Using the home page as a landing page for product or services.
2. For email sign-ups, use the upside down homepage
3. If your primary objective is anything otherh than email signups, use your homepage as a “brand building page”

Question 5

What is website copywriting?

Answer 5

Website copywriting is the process of writing “copy” – words designed to prompt action – for a website.

Question 6

What are the 10 fundamentals of website copywriting?

Answer 6

1. Always start by identifying the copy’s objective
2. Always lead with the main point
3. The goal of each line is to get the next line read
4. Your customers needs and desires are the only thing that matters
5. Write like you are speaking to a friend
6. The most important element of copy is clarity
7. Include the what, why, where, who and how.
8. Incorporate proof and take your writing from the proof.
9. Anticipate and address objections, alternatives and sticking points
10. Always be closing

Question 7

How to write an upside down homepage?

Answer 7

1. The hero shot will include some form of email sign-up
2. Immediately below the hero shot, show some social proof.
3. Brand story or challengers the read faces and how you’ve solved them
4. Make sure there aren’t more than 3-4 options in your topside menu.

Question 8

What are the 5 pieces of a brand building homepage?

Answer 8

1. Brand value proposition
2. condensed brand story
3. social proof
4. redirects
5. CTA

Question 9

How to create an about page?

Answer 9

1. Identify why people will click on your about page
2. Give the people what they want
3. Always end with a CTA.

Question 10

How to write a service page?

Answer 10

1. Open with a great service value proposition
2. Explain the problem you solve or the benefits you provide
3. Explain HOW you solve the problem or provide the benefits
4. Provide as much proof as possible
5. Push readers toward contacting you at every opportunity

Question 11

How to write a product page?

Answer 11

1. Product images
2. Product details
3. “Add to cart” button
4. Product description
5. Product or brand story
6. “You might also like” section
7. Reviews section