Jacob Mcmillen guide to email copywriting

Question 1

What are the three components of an effective email?

Answer 1

1. An understanding of the target audience
2. An attention grabbing headline
3. Focused body content with a specific goal

Question 2

What are the 10 data backed email copywriting tips?

Answer 2

1. Identify ‘who’ and ‘what’ before you start writing the email
2. keep subject lines short and snappy
3. make a clear promise in the subject line
4. use the subject line to create a curiosity hook
5. Just ask a question in the subject line
6. Align the body copy with the subject line
7. Tell a story in the body copy
8. Use power words when possible
9. Avoid spam trigger words when possible
10. take advantage of split testing and experimentation

Question 3

What are the two primary uses of email copywriting?

Answer 3

1. Inbound marketing
2. Outbound sales

Question 4

What is inbound marketing?

Answer 4

“inbound marketing”, is a style of marketing that attracts customers to the brand by creating content they want, solving problems they already have, and offering solutions they are looking for.

Question 5

Provide a basic inbound email marketing strategy?

Answer 5

1. You send an initial “Welcome Sequence”, which includes one email per day over 5 days, and introduces the new subscriber to your brand, your best resources, and possibly your lowest priced paid product.
2. You send one email every week with interesting comments, links to great 3rd party resources, in-email helpful content, or a link to helpful content hosted on your website.
3. Every three months, you send them a “Product Launch” sequence of 5 emails over a one week period pitching a paid product or service.

Question 6

What are the principles to inbound marketing?

Answer 6

1. Understand your long term audience relationship
2. Promise something desirable in the subject line
3. Fulfil your promise & tell a story in the body cap
4. String together great emails to create strategic email sequences

Question 7

What is Ramit Sethi launch timeline?

Answer 7

1. Pre-launch/ teaching
2. “Im like you” emails
3. Rave up
4. Launch
5. Post launch

Question 8

What is Outbound marketing?

Answer 8

Simply try and get in front of a large group of potential customers, catch the attention of as many as possible and get a small percentage to respond.

Question 9

What are the 3 things that need to be focused on when doing outbound sales?

Answer 9

1. Maximise opens via the subject line
2. Maximise response rate via the body count
3. Maximise response rate via your follow up emails