14 Persuasive writing techniques that trigger a response Flashcards
What are the 14 persuasive writing techniques that trigger a response?
- Focus on resonating with emotional problems.
- Incorporate facts, data and other analytical information
- Demonstrate social proof at key junctions
- Use tone to add emotion and keep things interesting
- Take time to bring up and cover objections
- Draw attention to your points with rhetorical questions
- Use hyperbole to communicate value
- Open your first paragraph with a hook
- Start small and utilise escalating agreements
- It’s okay to use technical details
- Use short and to the point statements
- Focus your headline on the biggest benefit you’re offering
- Tell stories
- Flaunt your unique selling proposition (USP)
Explain the focus on resonating with emotional problems?
A lot of businesses simply dive into explaining their solutions. One of the most powerful persuasion techniques, however, is to start by resonating with your readers around the emotional problems they are facing. When people see someone describing something “painful” they are experiencing, it pulls them in and prepares them to buy into the solution. Another word for this is “empathy”. People want to feel like you empathize with their problems and that it drives the mission of your business. Put yourself in the readers shoes.
Explain the importance of incorporating facts, data and other analytical information?
One of the best ways to sell is to demonstrate “irrefutable” evidence that your solution is the best possible option for the prospective customer.
Explain the importance of social proof at key junctures?
Social proof is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behaviour for a given situation. Examples include testimonials and customer stories.
Explain the use of tone to add emotions and keep things interesting?
Basically, it means writing like you would talk in real life. Your tone can breathe life into your copy. It can make your writing a lot less boring for prospects to read.
Explain the importance of taking time to bring up and cover objections?
What matters is that you cover all the key objections. An objection is an argument that tends to come up from the customer’s end to justify saying “No” to your pitch.
Explain the use of drawing attention to your points with rhetorical questions?
Rhetorical questions draw attention. They’re not meant to be answered, which means that they shouldn’t have an answer. If your question can easily answered with a “yes” or “no”, it won’t invite the visitor to read on. Instead, pose questions that make the reader think, “What does this mean?” or, “How will you do that?”
Explain the use of hyperbole to communicate value?
Hyperbole is the use of exaggeration to make your point to readers. Hyperbole should be used carefully. If you claim to be the biggest, best, or leader, your persuasive copy must deliver proof very quickly. Hyperbole has to be backed up with authority and social proof.
Explain the importance with opening your first paragraph with a hook?
Once readers move past your headline, the next phase they’ll be meeting with is your opening paragraph. It tells them if they should keep reading your copy or head out to somewhere else.
Explain the importance of starting small and utilising escalating agreements?
Avoid hitting the nail on the at once––especially when you’re writing on a complex topic or for an audience that’s pretty tough to persuade. Begin by beating about the bush a little and give your readers simple valid points to agree on before they get to the complex parts of your copy. This will help you persuade them to read your copy with ease no matter how complex the topic is and have them nodding their heads in agreement as they read on.
Explain why it’s ok to use technical details?
Part of resonating with an audience is speaking in their language. When you use relevant jargon or communicate in technical terms only your target segment understands, you help position yourself as an authority in your space and build a community of people who use the same terminologies as you.
Explain the use of short and to-the-point statements?
Short, concise statements can be memorable, fun and persuasive. They help to reduce cognitive overload, the need for an excessive amount of mental effort to understand things.
Explain the importance of focusing your headline on the biggest benefit you’re offering?
Irrespective of how many benefits your offerings can provide, you need to figure out what your biggest benefit is and make your headline focus on. Too many websites “bury the lead.” This means that the most powerful point of the page is relegated to a subhead or the body of the copy.
Explain the use of telling stories?
There has been a great deal written about stories. This is because they are proving to be so effective. Stories suck people’s attention into your copy. They make even the busiest people pay attention to whatever you’ve got to say or sell.Stories are most effective when:
- Readers don’t know about the problem.
- Readers may know about the problem, but haven’t considered finding a solution.
Stories may not be effective for readers that are frequent buyers or are very familiar with your solution to their problem.
Explain the importance of flaunting your Unique Selling Proposition (USP)?
our unique selling proposition (USP), could be anything that entices visitors to stay and read. It can be that you have low prices, superior quality or anything helps your readers rationalize reading on. For an eCommerce company, the USP includes your positioning, return policy, shipping policy and guarantees.
- First, your selling proposition often doesn’t necessarily need to be unique. It just needs to be communicated.
-Your USP doesn’t have to be complex. Persuasive writers are able to summarize your place in the market in just a few words.
