Jacob Mcmillen SEO Copywriting

Question 1

What is the six step framework to SEO copywriting?

Answer 1

1. Analyse front page results for the target keyword
2. Brainstorm ways to create a better resource
3. Outline structure for longform content
4. Write, rewrite and evolve the piece
5. Go through on-page SEO checklist
6. Publish the content and adjust based on results

Question 2

Explain analysis of the existing front page results for your target keyword?

Answer 2

1. Keyword research is the single hardest part of SEO
2. single keyphrase between 1-5 words
   3.SEO studies have proven what I’ve believed for years: while around 70% of all searches are longtail, 80% of search traffic gets essentially funnelled into shorter “parent” key-phrases.

Question 3

How to evaluate research?

Answer 3

• Brand type: How big is the brand? How focused is the brand’s niche?
• Content type: Why type of content is this? Is it similar to the other 9 results or different?
• Domain Rank/Authority (DR): this is your SEO tool’s overall evaluation of the domain’s SEO standing.
• Page Referring Domains (RD): This is the total number of websites that are linking to this specific page.
• Word count: How many total words does the content have?

Question 4

How to Brainstorm ways to create a better resource?

Answer 4

Create a list of things these articles are doing well in addition to a list of ideas for improvement.

Question 5

What are the three key elements that make great SEO copywriting?

Answer 5

1. Identifying enough core content to make a 3,000 word article valuable from start to finish
2. Structuring the article in a way that contextualizes the content and anticipates the reader
3. Writing the article in a way that keeps the reader engaged from start to finish

Question 6

How to outline the structure of long form writing?

Answer 6

Structuring a longform piece of content is identical to a teacher structuring a lesson for students:

1. What is the core revelation of this lesson?
2. What are the key takeaways?
3. What’s the first idea that begins our journey toward the core revelation and takeaways?
4. What is the maximum we need to zoom out in order to understand these points?
5. What questions will come up with each progressive step toward these points?
6. Which questions should be addressed as part of the lesson?
7. Which questions should be noted and presented as a launch point for further but separate learning?
8. Which questions should simply be ignored?
9. What supporting information do we need to provide to make our points?
10. What supporting information isn’t necessary but would enhance the lesson?

Question 7

What is the 4 step SEO checklist?

Answer 7

1. Include the exact target keyphrase in the headline.
2. Include the exact target keyphrase in the first 100 words of the article.
3. Include the exact target keyphrase in at least one subheader.
4. Include the exact target keyphrase in the meta title and meta description.

Question 8

The 5 steps post publish?

Answer 8

1. Publish the post to your website.
2. Add links to 5 previous blog posts pointing to the new post, and include the target keyphrase in the anchor text — these are called “internal backlinks”.
3. If you have access to Search Console, submit the post URL to be indexed.
4. Promote your post — the most important step is sending it out to your email list.
   5 .Monitor results over the next 3 months.