Jacob Mcmillen 5 simple steps to writing a value proposition

Question 1

What is a value proposition?

Answer 1

A value proposition is a statement that summarises what a business is offering, who they are offering it to, and ideally, what makes their offer special or unique.

Question 2

What are the components of a great value proposition?

Answer 2

1. Clearly define the offer
2. Specify who its for
3. Differentiate

Question 3

What are the steps to writing a value proposition?

Answer 3

1. Ask and answer the right questions
2. Fill in the blanks of this core value proposition formula
3. Expand the copy and experiment with formatting
4. Brainstorm multiple versions
5. Test and finalise your value proposition

Question 4

What are the three objectives to asking the right questions?

Answer 4

1. Learn about the offer
2. Learn about the customers
3. Connect the offer to the customer

Question 5

Provide the simple value proposition formula?

Answer 5

I help [audience/niche] to [achieve result/solve problem] by [service/product].

Question 6

What is meant by expanding copy and experimenting with formatting?

Answer 6

Theres plenty of possibilities when formatting a value proposition. Don’t limit yourself but also don’t try to be too creative or unique.

Question 7

Explain the concept of brainstorming multiple versions?

Answer 7

Brainstorm 10+ unique value propositions. This allows you to be more creative and think outside of the box, it also allows your client to have a say on a number of different value propositions.

Question 8

What are the three kinds of tests that can be used to test the value proposition copy?

Answer 8

1. The 5 second test
2. The target consumer test
3. The split test

Question 9

What are the three kinds of tests that can be used to test the value proposition copy?

Answer 9

1. The 5 second test
2. The target consumer test
3. The split test