IT capability and firm performance Flashcards
1
Q
what did old studies (1990s) say about the link between capability and firm performance?
A
-IT leader group showed higher profits than the control group
-sustained CA from IT capability
2
Q
how can IT capability improve business performance?
A
- increase product differentiation
- reducing marketing cost by increasing switching costs
-access to customer info and preferences
3
Q
results of new study
A
NO link between performance and IT capabilities
