Intro Flashcards
Introduction: The Space Race of Mobile Marketing
Welcome + excited to be here at Company Kick Off ** Marketing undergoing a major shift— AI revolutionizing the world of Digital and how brands connect with their audiences ** Introduce CKO theme ‘Beyond Boundaries’ and paint analogy about Space Race ** Space Race fueled by Cold War tensions, fierce geopolitical competition between US and Soviet Union — and at the beginning, USSR was miles ahead ** First step US took to catch up was to form NASA (pulled together best minds, resources, funding, and support under one mission)… Culminated in Apollo program and first moon landing ** When the mission matters, the only way to win is by seizing the moment, coming together, and moving with urgency ** Relate it back to today and how AI revolution is creating new opportunities ** Our mission is to redefine industry of mobile messaging by harnessing the power of AI to deliver unprecedented 1:1 personalization for our customers
Navigating Towards Unprecedented Goals
I can’t draw analogy for you without defining where we’re taking our rocket ** 2025 → launch rocket and break through atmosphere = $750M in ARR, w/ $100M+ coming from new products ** 2026 → moon landing = $1B in ARR
Assembling Our Rocket
Over last few years, building components of our rocket piece by piece ** Not easy → requires so much research, feedback, and iteration ** … but necessary → needed to test each part of rocket + ensure components were strong enough on their own before integrating
Navigating the Flat Part of the S-Curve
Last year - talked about S-curves which represent a typical pattern of growth (explain the three phases) ** Flat part of S-Curve = HARD. Progress feels slow, work = tedious ** Saw this firsthand with early Email product ** 13/15 ex-WKND customers churned within a year ** But we refined product… took the feedback ** … and last year, won Deckers in 3 year deal – one of WKND’s biggest customers ** We’re beginning to move along S-Curve – the more momentum we build → further along the curve we go → lose gravitational pull dragging us down → rocket up steep slope of S-Curve
Breaking Through the Atmosphere
In thinking about building new products and breaking through gravitational pull, I always come back to flywheel ** Flywheel = self-reinforcing system that gains momentum over time ** Two characteristics: 1. Very difficult to get moving, 2. No single factor drives its momentum ** Getting flywheel working requires contributions from every single team in room (give examples across EPD, Sales, Marketing, CS, Finance, S&O, etc.) ** We took AI → $0 in revenue last year → $20M in ARR today and on track to 3X ** All to say → flywheel = helps us move past initial friction to ultimately break through
Gaining Momentum
As our products evolve and gain traction, momentum naturally follows ** Every successful product launch, every customer win, accelerates our trajectory ** We are leveraging this momentum to push further, innovate faster, and deliver more value
We Are Already Winning
When we zoom out and compare our trajectory to one of the most iconic multi-product companies out there, HubSpot, it becomes undeniable ** HubSpot is considered a multi-product rocket… and yet we are set to lap their trajectory ** We’re not just winning big deals—we’re outpacing some of the best to ever do it
2025: Unifying our Components
Mission in 2025 = break $750M ARR = unifying our rocket components and launching it ** That means unifying our narrative + operating as multi-product company ** Major challenge in 2024 = how to bring components together ** A lot of testing → SMS then Email… then AI… then AI + Email… then RCS…
Customer-Centric Approach (Part 1)
Shift from product-first to customer-first mindset ** Understanding the holistic customer journey across all products ** Personalizing solutions to meet specific customer needs and drive deeper engagement
Customer-Centric Approach (Part 2)
Empower teams to think like customers and anticipate their evolving needs ** Foster cross-functional collaboration to create seamless experiences ** Drive continuous feedback loops to refine and improve offerings
Finish the Mission
We’ve built momentum, tested our components, and aligned our goals ** Now it’s time to move forward with purpose, urgency, and collaboration ** Let’s innovate together, break through barriers, and achieve our ambitious targets ** The mission is clear, and the path is set—let’s finish the mission and redefine mobile marketing
What are all the sub-headers?
- Introduction: The Space Race of Mobile Marketing ** 2. Navigating Towards Unprecedented Goals ** 3. Assembling Our Rocket ** 4. Navigating the Flat Part of the S-Curve ** 5. Breaking Through the Atmosphere ** 6. Gaining Momentum ** 7. We Are Already Winning ** 8. 2025: Unifying our Components ** 9. Customer-Centric Approach (Part 1) ** 10. Customer-Centric Approach (Part 2) ** 11. Finish the Mission
