Interviews

Question 1

What is an interview?

Answer 1

An interview can be conducted over the phone however most involve face to face interaction.

Question 2

What are the two main types of interviews?

Answer 2

Structured and unstructured

Question 3

What is a structured interview

Answer 3

They are made up of pre determined set of questions that are asked in a fixed order. They are like questionnaires but done either over the phone or face to face.

Question 4

2 Strengths of a structured interview

Answer 4

Easy to replicate

Reduces differences between interviewers

Question 5

A limitation of a structured interview

Answer 5

Can’t elaborate points

Question 6

What is an unstructured interview

Answer 6

They work like a conversation, there are no set questions. There is however a general aim that a certain topic will be discussed. The interviewee is encouraged to expand and elaborate on the answer by the interviewer.

Question 7

2 Strengths of an unstructured interview

Answer 7

Increase flexibility

Insight into the worldview of the interviewee

Question 8

2 Limitations of an unstructured interview

Answer 8

Data hard to analyse

Social desirability- interviewees may lie for a reason