Intertec™ Preparing A Home For Showing

Question 1

Would You Be Offended

Answer 1

Would you be offended if I suggested that you spend a bit of money in order to get more money … a quicker sale … and fewer problems?

Question 2

I Know You Are Busy

Answer 2

I know you are busy and have other things to do, but here’s what I have in mind …
(Suggest they engage a local cleaning service or a professional staging person to prepare the home for showing. Recommend a source or suggest they give their cleaning service your Checklist as a guide.)

Question 3

Grass, Weeds and Shrubs

Can also be used as alternate to closet example in Listing Presentation, page10.

Answer 3

I take Mr. & Mrs. Buyer in my car and drive them out to look at a home. As we pull up in front of the home, Mr. Buyer says, “I don’t like it. I don’t want to waste time looking at it.” And all that’s wrong is … the grass hasn’t been cut, there are weeds in the garden, and the shrubs haven’t been trimmed. Can you see that kind of thing happening?

Question 4

Buying is Emotional

Answer 4

Buying a home is an emotional situation, would you agree with that?

Question 5

People Pay More

Answer 5

People pay more for homes that are bright and shiny, clean and decluttered.

Question 6

Paint is Worth

Answer 6

Paint is worth $20 in the can and $2,000 on the house.

Question 7

No Second Chance

Answer 7

We never get a second chance … to make a good … first… impression, would you agree with that?

Question 8

Six Choice Decisions – Showability

Answer 8

Agents look for homes they think their prospective buyers will buy. Let’s see what happens when they see a house that needs fixing up and de-cluttering … or one that shows really well.
(Using Presentation Visual, point to each home and say)
Shows well … Shows well … Shows well … Shows well … Shows well … Needs help.
Which one will get the least showings?
Shows well … Shows well … Shows well … Shows well … Shows well … Wow! Look at this!
Which one will get the most showings?

Question 9

Get Showable And Stay Showable

Answer 9

To get the most money … the quickest sale … and the fewest problems, we have to get showable and stay showable.

Question 10

Live v. Sell

Answer 10

The way you live in a home and the way you sell a home are two different things.