International strategies and structures

Question 1

Multidomestic Company

Answer 1

• global strategy
• local responsiveness
• decentralised
• adapts products to local needs

Question 2

Global Company

Answer 2

• global strategy
• economy of scale and efficiency
• centralised
• standardise products for cost efficiency

Question 3

International Company

Answer 3

• Global strategy
• economy of scale and efficiency
• centralised but partly delegation
• balance global integration with local adaptation

Question 4

Transnational Company

Answer 4

• global integration
• local responsiveness
• Matrix -> combination of centralised and decentralised
• balance standardisation and adaptation