Intergrated Box Office Software Flashcards
What are the features of this software (5)
- mobile box office - can sell tickets anywhere and let’s staff see available seats via graphical chart from iPad.
- see your tickets as they’re processed
- as many users as you like
- quick and easy process payments
What is box office software
Efficient way of selling tickets and monitoring sales activities in order to keep customer satisfaction high as well as being used by different people at one time
What are the benefits
- flexibility when it comes to pricing , discounts
- fast and intuitive
- unlimited seating plan and can schedule one off shows
Each sales point is quick and easy to use
What is customer relationship management
Managing a companies interactions with current and future customers
Seating configurations could be applied to kiosk
Changed seating plans for different events
Block groups of seats together
Modified sear pricing for different shows
How can get data from customer sales
Give their details when buying online or by telephone
Log in to purchase tickets online or by telephone
How can a theatre obtain customer personal data for database
Customer registration for sales
When customers subscribe to newsletter
When customers buy tickets from phoning the box office
Standard reports that could be useful to a theatre
Sales by performance Seat availability for each show Use of gift vouchers Sales by ticket type Sales through kiosks
What is a bespoke report
Report specifically made to answer questions a business may need to understand
How can thaeathre use inter grated software to create targeted email to customers
Data from sales . Integrated software licks specific customer that would be interested in letter
What is interpreted software
Several application programs share a common database and user interface
What applications would be in he intergrated system
Administration Ticket sales and management Marketing Store customer data Store theatre show data Security Reporting Ticket scanning
What settings could be applied to ticketing process
Discount for member
Discount voucher codes
Early ticket availability for members or online sales
Limiting number of tickets sold to each individual
What are three tools availed to help administrate managing shows, Manage reporting, manage user accounts
Manage shows- create details of shows and publish on kiosk and website restrict customer accessing details prevents hacking
Manage reporting - use standard and customised queries to create and run reports
Manage user accounts - crest and edit user and staff accounts with appropriate right and access settings
What is a query
Can be used to retrieve specific data from one or more database tables using criteria to filter specific data
What are reports
Used for analysis and excision making
Formatted from extracting data using queries
What can be done to the information from each report
Viewed in screen for quick reference
Exported to another application. E.g to spreadsheet for further manipulation
Printed out and filed for reference
What are the ways you can improve customer relationship
Giving members benefits that include
Propriety booking
Free or discounted tickets
Discounts in theatre bar and restaurants
What can the theatre do to make sure data is secure
Continuously create back ups and keep in secure place
All connections need to be encrypted
Qr and barcode and customer details can be dies played on tickets to reduce risk of fraud
Features of ticket scanning
Used to scan barcodes and qr codes on smart phones
Scans quickly
More than one scanner can be used at one time using wifi
Can display successful scans as well as duplicated tickets
Some can scan without Internet connection
Report number of people who have entered theatre at any time
What is the benefit of ticket sales
Ticket can be sold directly from kiosk or webiste
Integrating all methods ensures no seats are double booked
Benefit of theatre database
All customer transactions automatically store on database . Can be filtered to help create customer profiles that can be used for targeting market
Benefit of marketing
Email marketing more efficient as data filtered to sent relevant data to interested customers. More likely to meet their needs
What is the benefit of administration
Details of each show automatically sent to kiosks and website
Can be removed after last performance
Seves theatre time ensures details are up at correct time
Benefits of access level control
Easy to use tools to restricts customer access which prevents hacking
Benefit of reporting
Important in decision making
Roe orating from intergrated box office take place at anytime
Helps theatre make strategies to maximise sales