Influences on operational objectives Flashcards
Internal influences
Corporate objectives - For example Growth
Finance - Budget
Marketing - Branding
Human Resources - Skill level of staff etc
external influences
PESTLE
Competition
What are some economic influences (external)
Economic influences: Consumer confidence, economic outlook (if it’s expected that consumers will be spending more next year, then the operations department will look at raising the capacity, so that the organisation can meet the demand)
What are some social influences (external)
Social: Ethical considerations - manufacturing abroad
What are some technological influences (external)
Technological: Internet / e - commerce / stock management / integrated stock management, automation
What are some legal influences (external)
Quality & safety
Environmental - Level of waste
Competitors - Benchmarking (When you see what your competitors are doing, and you try to match that), Innovation, research and design.