Influences On Marketing

Question 0

What are the sociocultural influences on marketing?

Answer 0

Social class
Culture and aubculture
Family and res
Reference (peer groups)

Question 1

What are the psychological influences on marketing?

Answer 1

Perceptions
Motives
Attitudes
Personality and self image
Learning

Question 2

What are the economical influences on marketing?

Answer 2

Booms

Reccession

Question 3

What are the government influences on marketing?

Answer 3

Laws

Regulations

Question 4

Define psychological factors

Answer 4

• Influences which affect his or her buying behaviour

* including perception, motives, attitudes, personality and self image and learning

Question 5

Explain perception in psychological influences

Answer 5

Perception is the process which people select organize and interpret information to create meaning

Everyone has different interpretations for example buying an expensive car may be a sign of achivement for one person but seen as ostenatious for the other

Question 6

Explain motives in psychological factors

Answer 6

• motive is the reason that makes an individual do something
• main motives which i fluence customers choice include comfort, health, safety and the approval of others
• business use effective marketing approaches to delineate the product satisfying customers needs and wants

Question 7

Explain attitudes in psychological factors

Answer 7

Attitude is a persons overall feeling about an object or activity.
Negative customer attitude = change in business strategies

Question 8

Explain personality and self image in psychological factors

Answer 8

An individuals personality is the collection of all the behaviours and characteristics that make up that person. Personality influences what customer will buy.

Self image relates to how a person views himself or herself. Marketers express buyers identity by highlightinf the image value of their products

Question 9

Explain learning in psycholgocial factors

Answer 9

Learning refers to changes in an individuals behaviour caused by information and experiences
Business assists customers to learn about then to encourage brand loyalty and purchases

Question 10

Define sociocultural influences

Answer 10

Sociocultural influences are internal forces exerted by other people and groups that affect customer behaviour

4 main factors include

• social class
• culture and sub culture
• family and roles
• reference peer groups

Question 11

Explain socio class in socio cultural influences

Answer 11

Socio class influences the type, quality and quantity of products a customer buys. People from high socioeconomic background may purchase products to be prestogious. Refers to a persons relaive rank in society based on education, income or occupation.

Question 12

Explain culture in socio cultural influences

Answer 12

Culture is all the learned values, beliefs, behaviours and traditions shared by a society.

Question 13

Explain family and roles in sociocultural influences

Answer 13

Family members influence products purchased

Research shows that women make buying decisions related to health care products, food etc.

Question 14

Explain reference peer groups in sociocultural factors

Answer 14

A reference or peer group is a group of people with whom a person closely identifies, adipting their attitudes values and beliefs.

Customer buying behaviour may change to natch rest of their prrr groups attitudes.

Question 15

Define economic influences

Answer 15

Economic influences are forces within the economy which may alter customer behaviour two mains factors include boom and reccession

Question 16

Define boom in economic influences

Answer 16

A boom is a period of low unemployment and rising incomes. Customers are optimistic about the future and are willing to spend because they feel secure of their jobs and income.

Question 17

Define reccession in economic influences

Answer 17

Recessions refers to rising employment and decreasing income. Customers lack confidence to spend due to inssecurity of their jobs and lack of confidence in the economy

Question 18

Define government influences

Answer 18

Government have laws and legislation which may affect buying behaviour for example plain packaging of cigarettes has decreased amount of smokers and anti smoking ads

Question 19

What are consumer laws?

Answer 19

Consumer laws are laws introduced by the government to improve protection and right of customers

Question 20

What is the ACL?

Answer 20

ACL stands for australian consumer law which is a single national consumer law introduced in 2011 to replace 17 existing laws

Question 21

What are the purposes of the conpetition and consumer act 2010?

Answer 21

1. Protect consumers against undesirable practices such as misrepresenting product, place of production and deceptive advertising
2. To regulate certain trade practices that restrict competition. Government ensures that number of businesses are operating at any one time in the same market to encourage competition

Question 22

What is classified as deceptive advertising?

Answer 22

Fine print - small font
Before and after ads - before images worsened and after images enhanced
Tests and surveys - invalid information
Packaging - size and shape is misleading chips with air
Country of origin - claims to be made in australia when not
Special offer - implication that it is a special offer when always avaliable

Question 23

Bait and switch advertising is..

Answer 23

Advertising few products with reduced price to attract customers, when products run out customers are directed to high priced items

Question 24

What is green washing?

Answer 24

Greenwashing is the practice of makinf a misleading or deceptive claim about the environmental benefits of a product to represent a positive image

Question 25

What is price discrimination?

Answer 25

Price discrimination is the settibg of different prices for a product in seperate markets. Difference in price is possible due to location and product differentiation

Question 26

Define consumer guarantee

Answer 26

Comprehensive set of rights and remedies for defective goods and services

Question 27

What is an implied condition and Give one example of an implied condition

Answer 27

Implied conditions are the unspoken and unwritten terms of the contract

Acceptable quality is an implied condition where product mudt be fit for purpose, acceptable in appeareance, free from defects and safe and durable

Question 28

Define warranty

Answer 28

A warranty is a promise by the business to repair replace faulty products

Question 29

When is it required for a business to offer a refund?

Answer 29

If the products provided are faulty
Do not match description
Fail to do the job

Question 30

What are he 4 main ethical criticisms of marketing?

Answer 30

Creation of needs - materialism is an indiciduals desire to constantly acquire possessions. Businesses use powerful promotional strategies to manipulate customers to buy whatever firm wants to sell

Stereotypicl inages of males and females - sexist in ads

Use of sex to sell products

Product placement - inserting the use of products in entertainment

Question 31

Define advertising

Answer 31

Advertising is a paid non personal message communicated through a mass medium

Question 32

What are the three sub points under truth and accuracy in advertising?

Answer 32

Untruths due to concealed facts - hidden information such as 99% fat free when it is high content in sugar

Exaggerated claims - claims that a toothpaste will get rid of bacteria but no proof

Vague statements - statements or words which are vague such as the use of weasel words including ‘helps’

Invasion of privacy- online advertisements can track your location

Question 33

Define dishonest advertising

Answer 33

Dishonest advertising is when an advertisement uses words that are deceptive or claims a product has specific quality when it does not

Question 34

Explain why a business needs to engage in fair competition when marketing

Answer 34

A business that conpetes successfully will usually increase sales revenue and profit. When a business engages in unfair marketing strategies this will lead to consumer exploitation and decline in sales.

Businesses should develop an ethical marketing policy to maintain existing customers and increase new customers.

Question 35

Define sugging

Answer 35

Sugging: selling under the guise of a survey, is a sales technique disguised as market research.