Influence Of Others Flashcards
Individuals are less likely to offer help to a victim when other people are present. Also know as bystander apathy.
Bystander Effect
When our attitudes and behaviours do not line up we experience a sense of discomfort. Something, usually the attitude, must change to relieve the dissonance.
Cognitive Dissonance
With regard to persuasion, the communicator is the individual delivering the message.
Communicator
To adjust our behaviour or our thinking to coincide with a group standard.
Conform
When people are part of a bigger group, they can sometimes lose sight of their individuality and just act as part of the crowd.
Deindividuation
The idea that altruism results from empathy. Empathy refers to a shared sense of what another person is feeling. If you empathize with someone else and therefore share in their difficulty, you’ll be motivated to act to alleviate the problem.
Empathy-Altruism Hypothesis
Discussion in groups tends to strengthen original inclinations. If many individuals are leaning toward a somewhat risky the group will fortify that stance. However if individuals are less open to risk, the group would be even less so. Discussions in a group force people to state their views and making such statements tends to make attitudes more extreme.
Group Polarization
When thinking or making decisions as a group discourages creativity or individual responsibility.
Groupthink
Involves behaviours that are directly confrontational—for example, hitting someone or yelling at them. This is more commonly used by men.
Hostile aggression
We help others because we would feel distressed (and guilty) if we didn’t.
Negative State Relief Model
Proposed by Sherif. Found that subjects gradually conformed to the others opinion, regardless of starting point.
Norm Function
In general, we want to be approved of by the people we associate with.
Normative Social Influences
We are expected to reciprocate when someone else treats us well.
Norm of Reciprocity
As a member of a society, we are expected to contribute to its welfare in a positive way.
Norm of Social Responsibility
The commonly accepted but unwritten rules of behaviour.
Norms