Individual situation Flashcards
Individual:
Look at the person as being the cause of behaviour (their personalities)
Examples of individual studies:
Baron-Cohen (1997)
Hancock (2011)
Situational:
Situational explanations look at circumstances around an individual. (Groups and environmental context)
Examples of situation studies:
Milgrim (1963)
Moray (1959)
+/- of individual
+research has practical applications
+Criterion validity-helps is understand and predict behaviour
-bad ethics- behaviour is blamed on individual and nothing else
+/- of situational
+practical applications, focuses on real life social issues, also understand how behaviour can be changed in a positive way
+use of deception in studies are common so high ecological validity
- ignores biological causes, reduces validity
- ethical issues of deceiving pps to achieve valid results