Ethnocentrism

Question 1

Ethnocentrism:

Answer 1

Tendency to view the world through the lens of one’s own culture. Also judging other behaviour by their own culture’s standards.

Question 2

Positives:

Answer 2

• being aware allows for researches to avoid it and make findings easier to generalise
• researches use more diverse samples

Question 3

Negatives:

Answer 3

• prejudice and discrimination, moral ethics

- causes invalid findings and can’t be generalised