Improving Political Participation Through Social Media Flashcards
What platforms are parties increasingly using for political participation?
Facebook and Twitter
These platforms allow for the dissemination of campaign messages.
What is one advantage of using social media for campaigning?
Campaigning is viral and can reach many people
This allows for a wider audience to be engaged.
What is an interactive benefit of social media campaigns?
Everyone can respond
This interaction can enhance engagement and feedback.
What is a cost-related advantage of social media for campaigns?
It is free to use
This can significantly reduce campaign costs.
What is a disadvantage of the amount of content on social media?
There is a mass of content that people have to sift through
This can lead to important messages being overlooked.
What potential issue could arise if many people voted at the same time on social media?
There could be a crash
This could disrupt the voting process.
What challenge do campaigns face regarding targeting material on social media?
It is hard to target material as there are many users
This can dilute the effectiveness of targeted messages.
What is one risk associated with social media campaigns?
Fake news
This can mislead voters and distort information.
What security concern is associated with social media?
Social media may be hacked
This can compromise sensitive campaign information.