Impression formation Flashcards
Models of forming 1st impressions: configuration model (Asch, 1946)
- idea of central trait- which disproportionally influence impression (e.g. warm)
- peripheral trait= does not imply many other characteristics (e.g. skilful)
Models of forming 1st impressions: configuration model (Asch, 1946)> study>
- used scale for peripheral trait (e.g. generous> ungenerous)
- asked about central trait (i.e. warm/cold) to see implications on scale
- results: higher for generous when ‘warm’ applied
What can bias an impression? (6)
- primacy & recency effects
- postitivity & negativity bias
- personal constructs & implicit personality theories
- physical appearance
- stereotypes
- social judgements
primacy & recency effects (Asch, 1946)=
> observation that info presented at beginning (primacy) & end (regency) of learning, tend to be retained better
positivity & negativity bias
- we assume the best of people (Sears, 1983)
- but more greatly remember the negative info (fiske, 1980)
impression bias: Personal construct & implict personality theories (kelly, 1955)
- everyone has unique philosophies about what they think people are
- this shapes the way you engage with the world & interactions
impression bias: physical appearance:
- evidence of primacy effecr (as one of first things you notice about a person) (park, 1986)
- relationship between “Inner and outer” beauty (believe those who look good also are nice/kind
impression bias: social judgements
- social rules dictate when we are allowed to make judgements (e.g. employment)
- external judgement not always reflective of internal
cognitive algebra model> (3) + explanations
suggestion humans= computers & enact positive & negative evaluations of attributions, via either:
>summation= + up traits (e.g. intelligence (+3) + sincereness (+3))
>averaging= + up traits & divide by number of traits
>weighted average:
- impression gets worse the more get to know
- weigh certain traits as having more value than other (e.g. trustworthy>humorous in a politician)
social schemas & categories: top down>
previous knowledge drives behaviour, we do not seek new info out
schema= (2)
cognitive structure that represents knowledge about a concept or stimulus, including attributes and the relations amoung those attributes
(e.g. ‘waiter’: knowledge of appearance, role, disposition etc all part of schema)
social schemas & categories: family resemblance»
defining property of category membership
(e.g. “dog” includes labrador & daschund, despite difference in appearance as all share FAMILY RESEMBLANCE)
social schemas & categories: prototypes=
prototypes= cognitive presentations of typical/ ideal defining features of category (e.g. bear & grizzly)
schema types: (5)
- person: (e.g. parents or best friend)
- role: (e.g. pilots, doctors (aka social stereotypes)
- scripts= events
- content-free= general set of rules for info processing
- self= who we are
How fast can we “thin slice” a face? (3)
- 50%-80% accurate judgement of EMOTION between 30ms-50ms (called “zero acquaintance” faces (unknown to you)
- accurate judgements of threat in 39ms
- no accurate judgements of intelligence