Impact of commercialisation oh PA and sport and the relationship between sport and the media Flashcards
the golden triangle
sport
business
media
benefits to sport as a result of the golden triangle
increased income so events can be televised
increased promotion so gain more fans
organised and funded
improved facilities
disadvantages to sport as a result of the golden triangle
media focuses on negatives
sponsors can dictate kick off time
only televise popular sports
demanding to elite performers and coaches
increase pressure to win
ring fencing
free to access tv
reasons for ring fencing
wider range of viewers
everyone can afford to watch (free)
increase geographical access
enable viewing of sports in our culture
sports that the media is attracted to
high skill levels
visually appealing
easily understood
easy to televise- short timescale
nationally relevant
advantages of media on sport
increase profile of sport
increase participation levels
increases commercial opportunities and financial gain
sped up action and more excitement
disadvantages of media on sport
NGB’s lose control to sponsors
media control kick off times and location
inequalities of coverage
sponsor demands-interviews
highlight negatives
breaks in play
reasons businesses support elite teams and performers
extensive media coverage
gains large audiences
links to high profile sport
players endorse products
extensive advertising
links with success
sport is media friendly
commercialiasation
the treating of sport as a commodity with the market as the driving force behind sport
sponsorship
provision of funds and support for a commercial return
positive effects of commercialisation and sponsorship on athletes
increased wages and prize money
performers are well disciplined and maintain a positive image
increased funding for equipment, training and facilities
performers devote their careers to sport
negative effects of commercialisation and sponsorship on athletes
increased pressure to win leading to deviant behaviour
performers treated as commodities
performers in minority sports miss out on funding
reasons athletes should consider the ethics of sponsorship before accepting a deal
social duty to others
personal appearances may be demanded
opposed nature of the product to the reputation of performer
negative impact on future sponsorship
role model for others
positive effects of commercialisation and sponsorship on sport
increased funding for facilities, equipment, talent Id programmes
increased funding to improve technology at events
increased number of role models increases participation
increased spectator interest
negative effects of commercialisation and sponsorship on sport
sports become over-reliant on funding
money goes to already popular sports
sport may lose control
location and kick off time may be controlled
positives of media coverage and commercialisation for coaches and managers
gain higher profile
improve playing squads with money
create a career
analyse opponents
negatives of media coverage and commercialisation for coaches and managers
pressure from public
financially disadvantaged clubs do not attract high level players
positives of media coverage and commercialisation on officials
increased awareness of their role
career opportunities
invest in improving standards of officiating
increased funding to invest in technology to aid officials decision making
negative of media coverage and commercialisation on officials
over dependancy on technology
faulty decisions highlighted
increased pressure
lack of technology at lower levels
positive effects of media coverage and commercialisation on spectators
increased performance standard- more entertainment
improved facilities- better stadiums
improved viewing experience- technology
increased excitement- waiting for decisions
elimination of hooliganism
increased knowledge of sport
negative effects of media coverage and commercialisation on spectators
cost to watch
loss of tradition
breaks in play
fewer tickets for fans - given to sponsors
changes in kick off times
