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PE - Sport and society > Impact of commercialisation > Flashcards

Impact of commercialisation Flashcards

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1
Q

What are the 5 types of media?

A

Newspaper
TV
Social media
Radio
Internet

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2
Q

What is ofcom?

A

The communications regulator in the UK

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3
Q

What is ring-facing?

A

A number of national and international levels must be available for viewing on terrestrial or free to access TV rather than subscription channels

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4
Q

What is media?

A

an organised means of communication by which large numbers of different people can be reached quickly

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5
Q

What is sponsorship?

A

When a company pays for their product to be publicly displayed or advertised usually as an attempt to increase the sales of their goods

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6
Q

What is merchandising?

A

the practice in which the brand or image of one product is used to sell another

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7
Q

What is commercialisation?

A

The treating of sport as a commodity, involving the buying and selling of assets, with the market as the driving force behind the sport

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8
Q

What are examples of ring-fenced events?

A
  • World cup
  • Olympics
  • FA Cup
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9
Q

Why is ring-fenced needed?

A
  • ensures everyone can access and watch it
  • avoid restricting coverage to subscription channels (to only those who can afford it)
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10
Q

What makes sport attractive to the media?

A

-high skill level
- visually appealing
- easily understood
- can be easily televised
- role model - identifiable personalities

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11
Q

What are the advantages of media coverage for sport?

A
  • increase the profile of the sport + individual performers
  • increase participation levels as a result of TV coverage encouraging people to take up sport
  • more variatons of sport are developed to make it viewer friendly e.g 20/20 cricket
  • rule changes lead to more excitement/ fast pace games
  • generates a higher level of income
  • increased standards of performance
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12
Q

What are the disadvantages of media coverage for sport?

A
  • media can overdramatise certain negative events in sport
  • the media control the location of events as well as KO times
  • NGBs lose control of the sport
  • more breaks in play can disrupt spectator experience
  • inequality of coverage
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13
Q

What is the positive impact of commercialisation on coaches?

A
  • salary will increase as their is more money in the sport
  • able to use more modernised equipment
  • able to attract better player to the clubs where transfer fees are involved
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14
Q

What is the negative impact of commercialisation on coaches?

A
  • player’s agents become more involved in the player’s financial life -> can act as barriers to contract agreements
  • player’s sponsorship commitments might make them unavailable to play/train
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15
Q

What is the positive impact of commercialisation on officals?

A
  • rules can be changed to make game more watchable
  • makes game easier for official to manage
  • salary will increase
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16
Q

What is the negative impact of commercialisation on officals?

A
  • increased scrutiny regarding performance
  • players are more likely to cheat to achieve greater rewords, making the officials job harder
  • can be harshly criticised in front of viewers
17
Q

What is the positive impact of commercialisation on performers?

A
  • earning potential increased
  • role model status
  • improved facilities, training equipment etc
    -> from increase revenue
18
Q

What is the negative impact of commercialisation on performers?

A
  • greater intrest in private lives so no escape from media
  • if sponsor has negative image, may impact favourability of player
  • changes to number of competitions and format of them may increase risk of injury
19
Q

What is the positive impact of commercialisation on spectators?

A
  • increased range of viewing options
  • increased opportunities to see live games as they are more matches
20
Q

What is the negative impact of commercialisation on specators?

A
  • over-commercialisation can cause changes to traditional rules + timings of events
  • spectators can find constant exposure to sport tedious
  • business interests may impact spectatorship of the sport e.g more breaks in play
21
Q

Why do companies invest in sport?

A
  • increased sales
  • increased brand awareness/ adds value to brand
  • creates an association with high level sport
  • tax relief
  • improve company morale
22
Q

How do performers choose sponsors?

A
  • role model for others
  • social duty
  • whether this sponsorship will impact future sponsorship
  • personal appearances - how much they demand

PE - Sport and society (6 decks)

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