ideology 1 Flashcards
classical hollywood cinema:very influencial
most influential era
-beings of sound cinema and spent to couple of decades late 20 to mid-60
classical hollywood cinema
studios talent were exclusive to a single studio
(actors,director,cinemagraphors,even behind screen)
in general
-emphasis on genre films (horror,musical,romance)
-emphasis on commercial success and payback on investment(cemented during this area)
-‘invisible style’ - the style didn’t want call attention to themselves, don’t want the style to be noticed,/ the story is the most important part
-follow rules
the opposit of invisible style
self-concious style: calls attetion to the style
ideology
belifs/values
ideology influence is not obey is way sutle
we accept:
current ways of doing things
natural
social roles
ideology call us into being and make us who we are not some type of manipulation
their is no us without ideology, with ideology we are more then beings but humans
ideology can be enforced in cultural institutions (ISA) school,family,media,church
karl marx
ideology
ideology convices us that :
1-naturalizes things (the ideology turn things natural,normal)
2-historicizes things (ideology is a consequence of history or at least we like to belive so)
3-eternalizes(ideology is gonna be that way forever right now)
looking at a text ideology/ symptomatically
-what is natural,just and right in this world?
-if this is natural,just and right who/what is being excluded?
-what is the opposite(what is unjust,not natural,not right
-what is good,human possibility,what wish it would work
genre and ideology
-invisible style (hide the way we see things just like ideology hide the way we see things,beliefs)
-genres are familiar to us, give us expectections and draw how far they will go - just like ideology that are limit amounts of what we can belive
-genres shows our fatasys of how we want the world to work