Ideation

Question 1

Creativity

Answer 1

Building block for innovation

Is application of imaginative thought which results in innovative solutions to many problems - goodman

Question 2

Techniques for idea generation

Answer 2

Brainstorming 
Creative problem solving
Pictorial brainstorming
Metaphorical analogy
Suggestion schemes 
Idea scouting
Share ideas, get diversity, spring off each other

Question 3

Idea generation

Answer 3

Search for innovative ideas and an process for the management of ideas

Question 4

Issues when managing ideas (Van Den Ende et al)

Answer 4

The objective is to selector the best from these large sets.

Increasing specialisation of scientific and technical knowledge and iT based tools, the number of ideas may become disproportionate to the competition and selective capacity of the firm

Selection becomes costly
Quality of selection suffers

Question 5

Traditional view of ideation

Answer 5

Manager identify creator and solve a consumer problem by mentoring a creative solution

Question 6

Internal sources of ideas

Answer 6

Engineering should be aware of new technologies that present new ops.

Sales employees are the front line of contact with customer
Marketing
Service personelle
Top management
Problem solving skills
r&d teams

Question 7

Alternative view

Answer 7

Uses internal and external sources

Question 8

External sources

Answer 8

Open innovation, companies look outsource innovation by buying them in, licensing the tech or collaborating with other companies

Suppliers - trade partners - often innovation flows from the industry

Users act as innovators

Customers - product improvement
Competitors - knowing what leads to there success
Design firms - IDEO and continuum in Boston are 2 firms that design innovation for clients
Unis
Consultants
Distributing agents

Question 9

Users as innovators

Answer 9

Differs from different forms
Users are actively engaged in the development process 
Users may imitate the prices
Associated the pioneering work
Lead users

Question 10

Lead users (VonHippel)

Answer 10

Are users who present strong needs that will become general in market place in months/ years to come.
These needs might foreshadow general demand, the problems and solutions encountered by lead users today might be highly relevant to broader parts of the market tomorrow.
Serve as forecasting laboratory for market research

Question 11

Customers as innovators (Roberts et al)

Answer 11

Source of competence 
Source of creativity 
Requires capability in relationship development 
Group facilitation 
Challenges the status quo 
Identification of key consumers

Question 12

Brand communities as source of innovation (Füller et al)

Answer 12

Are specialised non geographically brand communities, based on a structure set of social relations and admirers of brand.

Passionate about brand
Experienced with product 
Opinion leader
Extensive knowledge 
Support each other solving problems and generating new ideas

Question 13

Brand communities examples (Füller et al)

Answer 13

Audi initiated an online development project called ‘virtual lab’. 1,662 car enthusiasts - equipped with a user based design tool, developed ideas for future infotainment systems

Ducati and Harley Davidson use innovative potential from brand communities

Question 14

Brand communities are considers a…

Answer 14

Desirable means for adding value along the entire innovation process and for contributing to various innovation activities (Füller et al)

Question 15

Crowdsourcing

Answer 15

Online communities
Open innovation
Anyone anywhere

Portz and schicereir
The value of crowdsourcing can offer users really complete with professionals in generating new product ideas

Question 16

Innocentive

Answer 16

Companies contract with innocentive as seeks to post r&d challenges
Scientists register as solvers to review challenges and submit solutions online
The seeker company reviews solution. Innocentive issues the reward amount to the winner solver

Question 17

IBM (VondenEdene)

Answer 17

Invited both employees and external relations to come up with ideas, collecting 40,000 contributions with them leads to issues like cost of selection and quality suffering

Question 18

VonHippel 4 step process for lead users to be incorporated into market research

Answer 18

1) identify an important market or technical field
2) identify lead users who lead that field in terms of a) experience and b) industry if need
3) analyse lead user need data
4) projects lead user data onto the general marker of interests

Question 19

Toubia

Answer 19

Idea generation is key component of front end process, often called the fuzzy front end and recognised as one of the highest leveraging points for a firm

Question 20

Toubia believe that the best known idea generation methods have evolved from

Answer 20

Brainstorming

Question 21

Schirr

Answer 21

Group techniques involve focus groups, and brainstorming groups

He believes group techniques are not effective for key inputs into org innovations
Group ideation been inferior to traditional method
Cost and speed do not justify group method
However he does argue group methods can have a role in in early stage or innovation to promote and implement user infor, but only after info has been gathered through individual methods first