IB lecture External Analysis Market Analysis Flashcards
1
Q
Prifiling the market
A
how attractive is it
- find economic data
- turnover
- growth
but also what kind of customers
- what is important for those customers
2
Q
niche or segment
A
a group of people who have similar needs but different needs than the customers of the general market
3
Q
differentiating characterstic
A
-e.g. star endorsement (Befürwortung)
