I, Daniel Blake

Question 1

Who is it directed by?

Answer 1

Ken Loach

Question 2

What is Ken Loach known for?

Answer 2

• Far left-wing
• His works are very politcally motivated
• One of the first British directors to include swearing in his films
• Directed/written almost 30 films

Question 3

What is the Palme d’Or?

Answer 3

The highest prize wawared to the director of the Best Feature Film of the Official Competition at the Cannes Film Festival.

Question 4

What is an independent film?

Answer 4

A movie produced outside of the major film stufio system and is distributed by independent entertainment companies

Question 5

What is an art-house film?

Answer 5

A high-quality movie tat’s intended to be a serious artistic work rather than a popular form of entertainment

Question 6

Who was the film funded by?

Answer 6

BFI and the BBC

Question 7

What is the BFI?

Answer 7

British Film Institute
- Funded by the national lottery
- Is a charity

Question 8

How does critical acclaim help an independent film?

Answer 8

It attracts more viewers as well as being more appealing to distributors + general audiences

Question 9

What is guerilla marketing?

Answer 9

Low-budget, pop-up marketing

Question 10

What was happening politically around the time of release?

Answer 10

• 2008 economic crash
• David Cameron’s ‘Big Society’
• Austerity
• Immigration debates
• Brexit
• Widening class divisions
• Rise of populism + extremism

Question 11

What was David Cameron’s ‘Big Society’ about?

Answer 11

The people in power no longer helping those who are struggling, instead the public should help eachother
(For example - food banks)

Question 12

What is austerity?

Answer 12

Cuts to funding and government spending, mainly impacting public services

Question 13

What themes does the movie explore?

Answer 13

• Faults of the benefits system
• Inaccessability of technology for older people
• Council housing quality + waiting times
• Food banks
• Period poverty

Question 14

How was the film promoted on social media?

Answer 14

WeAreAllDanielBlake was trended with people sharing their personal stories related to the movie’s themes

• Helped to spread awareness
• Gives everyday people a voice

Question 15

What was different about some of the screenings?

Answer 15

• There were preview screenings more the offical release to spread word of mouth about the film
• The premire was held in Newcastle instead of London as they felt it was unfitting
• There were some ‘pay what you can’ screenings so that those who couldn’t afford it could see it
• There were some discounted cinema tickets

Question 16

Who was the guerilla marketing done by?

Answer 16

E-One

Question 17

How was it marketed in newspapers?

Answer 17

• It had inserts about the movie
• In the Daily Mirror, the ‘i’ was replaced with a graffiti style ‘i’ to match the movie

Question 18

What did they project ‘I, Daniel Blake’ onto ?

Answer 18

Houses of Parliament

Question 19

What is ambient marketing?

Answer 19

Marketing that feels as if its part of the surroundings