Assassin's Creed Flashcards
Which company created Assassin’s Creed?
Ubisoft
How many games are in the main franchise?
13
What is a franchise?
A collection of related media with several derivative works that have been produced from an original creative work.
How much is the AC franchise worth?
$4.6 billion (as for 2020)
When did the first game come out?
November 2007
What are some other ubisoft franchises?
- Just Dance
- Rayman
- Brawlhalla
- Rabbids
What is the video game industry being blamed for?
Violence, mass shootings
What is moral panic?
A widespread feeling of fear in response to the idea that a group of people is dangerous and poses a threat to society’s values and interests
What is an example of moral panic?
Columbine school shooting:
- 15 deaths
- Violent videogames were blamed
- One of the shooters was an ethusiast of the Doom franchise
- After this, videogames were under a lot of scrutiny
What are some benefits of the development of videogames?
- Creates jobs
- Improves concentration
- Teamwork skills
- Boosts the economy
- Escapism
What was the Bobo Doll Experiment?
(Albert Bandura 1961)
It proved children can learn to be violent from watching others be violent
- Adult actors hit a doll, when the child was left alone they also hit the doll
- This can also be applied to videogames
What is Albert Bandura’s Social Learning Theory?
Proposes that people learn from observing, imitating, and modeling others’ behaviours
What is Ubisoft Connect?
A multi-platform digital distribution, multiplayer communications service.
Players can purchase new games and manage downloads.
In-game achievements can be earned to gain points.
How are Ubisoft targeting and maintaing their audience?
- Multiple installments keeps fans waiting for the next game
- Ubisoft Connect allows fans to communicate with eachother to discuss the games
Gaming and Youtube
- Reviews and Let’s Plays
- Reach a wider audience
- Creates a community
- 200 million watch gaming content daily
- Lots of creators = diverse representation
- Sponsored posts/reviews
Gaming and Audiences
- 53% of people play on mobile daily
- 1/3 of the global population plays videogames
- Games have become more mainstream
- 74% of players use multiple platforms
Gaming and the Film Industry
- The industries have been collaborating since the 1980s
- Movies get turned into videogames (Harry Potter, Star Wars, The Matrix)
- Some games become movies (Street Fighter, Super Mario, FNAF)
- Videogame movies generally have a bad reputation
Gaming and the Toy Industry
- Collabrations with brands with Lego (e.g Animal Crossing)
- Increasing popularity of video-game toys (Huggy Wuggy)
- Skylanders incorporated toys into their game
- Collectables
What is Albert Bandura’s Media Effects theory?
The idea that media can directly implant an idea into the mind of audiences.
Audiences acquire attitudes, emotional responses, and new styles of conduct through modelling
What are some criticisms of the Media Effects theory?
Albert Bandura
- Implies that consumers are passive, when in reality they are active and critical
- Perhaps too simplistic
What is Henry Jenkins’ Fandom theory?
Fans are devoted followers of media texts who actively engage with the products to construct their own meanings and interpretations beyond the original message
- Creation of fanart, cosplays, fanfiction
- Blurs the lines between consumers and creators
- Creates a sense of community where ideologies can be discussed
