Assassin's Creed

Question 1

Which company created Assassin’s Creed?

Answer 1

Ubisoft

Question 2

How many games are in the main franchise?

Answer 2

13

Question 3

What is a franchise?

Answer 3

A collection of related media with several derivative works that have been produced from an original creative work.

Question 4

How much is the AC franchise worth?

Answer 4

$4.6 billion (as for 2020)

Question 5

When did the first game come out?

Answer 5

November 2007

Question 6

What are some other ubisoft franchises?

Answer 6

• Just Dance
• Rayman
• Brawlhalla
• Rabbids

Question 7

What is the video game industry being blamed for?

Answer 7

Violence, mass shootings

Question 8

What is moral panic?

Answer 8

A widespread feeling of fear in response to the idea that a group of people is dangerous and poses a threat to society’s values and interests

Question 9

What is an example of moral panic?

Answer 9

Columbine school shooting:
- 15 deaths
- Violent videogames were blamed
- One of the shooters was an ethusiast of the Doom franchise
- After this, videogames were under a lot of scrutiny

Question 10

What are some benefits of the development of videogames?

Answer 10

• Creates jobs
• Improves concentration
• Teamwork skills
• Boosts the economy
• Escapism

Question 11

What was the Bobo Doll Experiment?
(Albert Bandura 1961)

Answer 11

It proved children can learn to be violent from watching others be violent
- Adult actors hit a doll, when the child was left alone they also hit the doll
- This can also be applied to videogames

Question 12

What is Albert Bandura’s Social Learning Theory?

Answer 12

Proposes that people learn from observing, imitating, and modeling others’ behaviours

Question 13

What is Ubisoft Connect?

Answer 13

A multi-platform digital distribution, multiplayer communications service.
Players can purchase new games and manage downloads.
In-game achievements can be earned to gain points.

Question 14

How are Ubisoft targeting and maintaing their audience?

Answer 14

• Multiple installments keeps fans waiting for the next game
• Ubisoft Connect allows fans to communicate with eachother to discuss the games

Question 15

Gaming and Youtube

Answer 15

• Reviews and Let’s Plays
• Reach a wider audience
• Creates a community
• 200 million watch gaming content daily
• Lots of creators = diverse representation
• Sponsored posts/reviews

Question 16

Gaming and Audiences

Answer 16

• 53% of people play on mobile daily
• 1/3 of the global population plays videogames
• Games have become more mainstream
• 74% of players use multiple platforms

Question 17

Gaming and the Film Industry

Answer 17

• The industries have been collaborating since the 1980s
• Movies get turned into videogames (Harry Potter, Star Wars, The Matrix)
• Some games become movies (Street Fighter, Super Mario, FNAF)
• Videogame movies generally have a bad reputation

Question 18

Gaming and the Toy Industry

Answer 18

• Collabrations with brands with Lego (e.g Animal Crossing)
• Increasing popularity of video-game toys (Huggy Wuggy)
• Skylanders incorporated toys into their game
• Collectables

Question 19

What is Albert Bandura’s Media Effects theory?

Answer 19

The idea that media can directly implant an idea into the mind of audiences.
Audiences acquire attitudes, emotional responses, and new styles of conduct through modelling

Question 20

What are some criticisms of the Media Effects theory?

Albert Bandura

Answer 20

• Implies that consumers are passive, when in reality they are active and critical
• Perhaps too simplistic

Question 21

What is Henry Jenkins’ Fandom theory?

Answer 21

Fans are devoted followers of media texts who actively engage with the products to construct their own meanings and interpretations beyond the original message
- Creation of fanart, cosplays, fanfiction
- Blurs the lines between consumers and creators
- Creates a sense of community where ideologies can be discussed