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Media Studies > Black Panther > Flashcards

Black Panther Flashcards

1
Q

Who was the film produced by?

A

Marvel Studios

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2
Q

What is Marvel Studios a subsidiary of?

A

Disney

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3
Q

Since when has Disney owned Marvel?

A

2008

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4
Q

When did Marvel start producing films?

A

The early 2000s

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5
Q

What is distribution?

A

The process which ensures a films’ release is done in such a way that it will reach the widest and largest audience possible

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6
Q

What does the distribution process include?

A
  • Aquring rights to the film
  • Deciding the no. of prints to be made
  • Deciding on a release date
  • Arranging the delivery of prints to cinemas
  • Providing trailers and publicity material
  • Negociating related promo and merchandise
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7
Q

Who are the Big Six in the film industry?

A

Disney, 20th Century Studios, Comcast, Sony, Paramount, Warner Bros

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8
Q

What is veritcal intergration?

A

A business strategy where one company owns and manages multiple other companies under it

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9
Q

What is horizontal intergration?

A

Where one company acquires another and they operate at the same level/value

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10
Q

Hoe does being a conglomerate benefit Disney?

A
  • They have control over many different audiences
  • They earn more profits
  • Good knowledge of their competitors
  • They don’t have to pay seperate distributors
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11
Q

How does Disney being a conglomerate benefit audiences?

A
  • Have a reliable reputation for quality
  • Security through streaming services if the cinema isn’t accessible
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12
Q

How do conglomerates negatively affect non-conglomerates?

A
  • They take all the attention
  • It’s harder for them to get recognition
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13
Q

How do conglomerates negatively affect society?

A
  • It influences how we see the world and interpret events
  • Moulds the values of society
  • They have supreme power and leverage over public opinion
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14
Q

What production companies do Disney own?

A
  • Pixar
  • Lucasfilm
  • 20th Century Studios
  • Searchlight Pictures
  • Marvel Studios
  • Walt Disney Pictures + Animation Studios
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15
Q

What distribution companies do Disney own?

A
  • Buenavista
  • Digital Media Distribution
  • Star Distribution (Chinese company, good for global success)
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16
Q

What exhibiton companies do Disney own?

A
  • Disney +
  • Disney stores
  • Hollywood masonic temple
  • El Capitan theatre
17
Q

What is the BBFC?

A

The British Broad of Film Census
- They regualte film releases within the UK
- Independent, non-governmental

18
Q

What BBFC rating did Black Panther get?

19
Q

Why was it rated 12A?

A
  • Moderate violence
  • Injury detail
  • Rude gesture
20
Q

Who were the Black Panther Party?

A
  • From 1966 - 1982
  • Marxist-Leninist black power party
  • Founded after the assassination of Malcolm X
  • Wanted to end police brutality and increase employment for African Americans
21
Q

What are some Political and Social contexts?

A
  • Science fiction blockbuster and superhero genres have been traditionally dominated by white male characters
  • Non-white characters were often sidekicks
  • Black cinema has traditionally been focused on social realism or been art house films
  • Africa is still often portrayed as underprivileged and underdeveloped
22
Q

What is Afro futurism?

A

A cultural aesthetic that combines sci-fi and history to explore the African-American experience

23
Q

How does Black Panther incorporate Afrofuturism?

A
  • It explores a world where colonisation never existed and ancient African traditions remain
  • The cast and production team were predominantly black
24
Q

How was the film marketed?

A
  • 360 degree marketing
  • Aimed to make it a cultural event across different types of media and platforms
  • Teaser trailer was released during the NBA finals, which was viewed 89m times on YouTube within 24hrs
  • It was the most tweeted about film of all time in March 2018, with 35 million tweets
25
Q

Who are the potential target audiences?

A
  • African Americans (37% of North American audience)
  • Comic book fans
  • Marvel + Superhero fans
  • Families
  • NBA fans
  • Twitter users (young adults)
26
Q

What information does the website provide?

A
  • Where to stream (Disney +)
  • Run time
  • Age rating
  • Characters
  • Music
  • Plot overview
27
Q

What social media does the website link to?

A

X, Facebook, Instagram

28
Q

What did their 360 degree marketing campaign consist of?

A
  • Spent $37m on TV advertising in America
  • Cast members attended events like Comic Con
  • Released at the start of Black History Month in the USA
  • Fundraisers were created for young people to see the movie
29
Q

What were some criticisms of the marketing?

A
  • Inspired skepticism on Twitter as it is made by Disney, obviously to make a profit
  • ‘Using activism and charity for profit’

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