Hype Cycle Flashcards
1
Q
Innovation trigger
A
- a tech breakthrough has been proposed
- proof of concept stories and media attention circulated
- commercial viability has not been proven
- no usable product yet
2
Q
Peak of inflated expectations
A
- publicity produces a lot of success stories
- followed by some scores of failures
3
Q
Trough of disillusionment
A
- interest in the tech diminishes as implementations fail to deliver
- business continuity is in trouble; companies shake out or fail
- business continues if changes are made to the product enough to satisfy early adopters
4
Q
Slope of enlightenment
A
- tech is no longer new (gained traction)
- product is better understood and its benefits to enterprise are clear
- 2nd and 3rd generations of the product come out
- more enterprises fund pilots of the tech but still some people are cautious
5
Q
Plateau of productivity
A
- tech’s broad market applicability pays off
- mainstream adoption takes off
- criteria of assessing its benefits is more defined
