HTWCC - Ch. 9

Question 1

OFFER 1–Hardoffer.

Answer 1

Thisdoesn’tmeanit’sdifficult,itsimplymeans it’s straightforward and there are no fuzzy edges. This is whatyou get.

Question 2

OFFER2–Softoffer.

Answer 2

Thisisthekindofofferthatusuallyinvolveslanguage like, “Send no money now. We’ll send you the kit, shirt, glasses (or whatever) for you to try for 30 days and if you like it we’ll automatically charge bill you.”

Question 3

OFFER3–Charteroffer.

Answer 3

Thisshouldlookfamiliartoyoubecauseyou’ve seen it many times before. It’s the first time ever that a product
is being offered, and so it’s offered at a charter price or rate that nobodywill ever get again in the future.

Question 4

OFFER4–Limitedsupplyoffer.

Answer 4

Thisjustmeansthereisaspecificnumber of available units or positions.

Question 5

OFFER5–Limitedtimeoffer.

Answer 5

Thissoundssimilartooffer#4,butit’s a little different because it’s not about the units or positions in theclass, it’s good for a specific limited time period.

Question 6

OFFER7–Thepaymentplanoffer.

Answer 6

Thismakesiteasiertosellhigher ticket items because people don’t have to pay all at once up front.

Question 7

OFFER8–Theone timeoffer.

Answer 7

You’veprobablyseenthisbefore,it’susually an upsell or add-on sale.

Question 8

OFFER9–Thenegativeoptionoffer.

Answer 8

It’salsoknownasforcedcontinuity. This is where people buy something and they get a subscription that goes along with the thing they bought.