HTWCC - Ch. 11

Question 1

DSI

Answer 1

Dominant Story Idea

Question 2

First element to work on your own copy

Answer 2

What’stheDominantStoryIdeaofyoursalescopy?(E.g.,“Weirdexercise routine provides world’s best workout in just 4 minutes,” or“Collapsing financial markets have produced an overlooked oppor-tunity for investors,” etc.)

Question 3

Second Element

Answer 3

WhatarethreewaysyoucanprovideSampleFeelingsforyourreaders… so they picture themselves using your product and enjoyingitsbenefits?(E.g.,CanyoutellthemaTrueButAmazingStory?Show them a brief video? Let them try one of your techniques?)

Question 4

Third element

Answer 4

WhatarethreepowerfulwaysyoucanProveYourProductWorks?(E.g., Celebrity endorsements, before- and-after, well-known examples,etc.)