HTWCC - Ch. 10

Question 1

Psychological triggers

Answer 1

Reciprocity
• Commitment & Consistency
• Liking
• Authority
• Social Proof
• Scarcity

Question 2

1. ListBuilding.

Answer 2

Writecopythatstartsbuildingalistusingablog.

Question 3

2.Survey.

Answer 3

Asyourlistandtrafficgrow,startaskingyourmarketwhatbugs them; And their pain.

Question 4

3.Product.

Answer 4

Thinkofyourproductascopy.

Question 5

4.JVRecruitment.

Answer 5

Yourfirstsaleistoyourjointventurepartners.

Question 6

5.Pre-LaunchCopy.

Answer 6

Beginbuildingthefeelingsofanticipation,scarcity,and social proof.

Question 7

6.The“BigPDF.”

Answer 7

Writeawhitepaperorspecialreportthatspellsoutyour platform or USP.

Question 8

7.UnpredictablePlotComplications.

Answer 8

Bereadytotellthestoryyoudidn’t

anticipate.

Question 9

8.CountdownCopy.

Answer 9

Usecopytowhipyourbuyersintoabuyingfrenzy.

Question 10

9.SalesLetter.

Answer 10

Acarefullycraftedsalesletteriskeytothesuccessofyour launch.

Question 11

10.Post-LaunchWeek.

Answer 11

Asmuchas30percentofyoursalesmaycomein the week after launch day.

Question 12

11.TheMissingPiece.

Answer 12

Followupwithyourbuyersandprospectstomake your launch into a business.